News
We unearth the latest news, tips, tricks, and insights from the best marketers from Canada and around the world, and share pertinent industry news.
The Power of Smart Bets: A Guide to Sustainable Business Growth
“Unprecedented times. ”How many times have you heard that term in the last three years? Yes, things have been turbulent. Read more.
Lisa Mack on TELUS' Critter Comforts Playlist
TELUS launched the Critter Comforts playlist on YouTube and Optik TV (AB, BC, QC). Much like the fireplace channel or zen musical playlists, the video playlist offers Canadians a healthy dose of relaxation and delight all year round by watching their favourite TELUS critters.
Meta Verified Signals the Start of the Subscription Social Era
Last week, Meta announced that it will be rolling out a new pay-to-verify system across Facebook and Instagram, starting in Australia and New Zealand, and none of us should have been surprised. Adding subscriptions to Meta properties is the next logical step, albeit a major one, in the progression of paid social across every major platform.
The Surprising Benefits of Employees on Social Media … and Dos and Don’ts for Brands
Last year Apple attracted unwanted publicity when one of its employees shared security tips with a fellow TikToker who’d lost her iPhone. Learn more.
Can ChatGPT Build Your Marketing Plan for You?
The explosive growth that we’ve seen from AI in the past few weeks is absolutely unprecedented, but just about everybody is using it wrong.
Marketing Lessons and Flops from the Super Bowl
Each year we do a recap of the big game because it serves as an effective State of the Union for marketing & advertising. Read more.
Snap Canada GM Matt McGowan on the Growing Ubiquity of AR
Snap Inc. is innovating every day to provide users with the power of AR for fun and utility like shopping, product, and brand discovery. Read more.
Pinterest Shares Inaugural ESG Impact Report
Today, Pinterest is sharing its first Environmental, Social, and Governance (ESG) Impact Report. Under the theme “Inspiring a Better Future”, the report highlights key initiatives and milestones over the last two years that demonstrate how Pinterest is working to be a positive force for good across our business and within communities.
The Power of "So What?"
Marketing is a funny industry. Much of what we talk about often boils down to marketers marketing their marketing to other marketers—jockeying for industry recognition, loading on buzzwords, and spinning a story—marinating in our self-aggrandizement.
This just in: People still use Facebook?
FACEBOOK CROSSED 2 BILLION USERS, AND REELS ARE UP 20%
I don't know who needs to hear this, but Facebook is still a really big deal.
Hootsuite Helps Customers Unleash Their Creativity
Everyone knows the feeling: you’ve got a whirlwind of creative ideas flowing mentally, but the second it’s time to start writing, you draw a blank.
Publicis Media Shares Results of its Program for Small Business Owners
Publicis Media Canada, the Canadian subdivision of the leading global media company, is proud to share the success of the third edition of its support program for small business owners in the Greater Toronto Area. The program, which provides out-of-home support to small business owners in the Greater Toronto Area, with a focus on BIPOC or female-owned shops,
Top 10 Website Trends for 2023
The internet is inherently ever-changing, and we can expect to see several new design trends that will reshape the way websites look and function.
Driving Email Marketing Growth Through A/B tests
Email marketing can either be a challenge that you set and forget, or can be a channel that drives significant business growth through evolving A/B tests.
Their Is No Mistake In This Title
Tod touches on: Hacking the Algorithms With Intentional Errors, Google’s Ad Revenue Slides, Did Bing's New AI Search Engine Just Leak?, and more.
Call It a Comeback!
Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates. This week, Tod touches on: “Call It a Comeback!” — Meta, Twitter: WTF is “Verified Views”?!, Instagram Tests Lead Forms, Me at the Zoo” is Still the Oldest YouTube Video.
Marketing News Roundup: January 26, 2023
Today we feature a round-up of some big events and recent industry happenings. Humber Launches 'BRING IT' - a New Enrollment Campaign, Art Walk launches at two Toronto locations, Reddit Expands Senior Leadership Team, GoDaddy Shows New Data for Canadian Businesses.
Calgary's Arts and Culture Sector is Booming - So Why Aren't We Celebrating It More?
For decades, Calgary has been known for its contributions to Canada’s energy sector. The late 1990s ushered in the heyday of the oil and gas boom, an economic turning point that has shaped the city’s identity. But it wasn’t always that way;
TELUS Embarks on Series of RFPs: Q+A with Lisa Mack
Over the last two decades, TELUS has strategically grown from a regional telco to a global technology powerhouse, powered by purpose. The TELUS brand is now valued at $10.1 billion and is one of the most respected and trusted brands in Canada.
We need to talk about Creator-Generated Content
The video has a massive headline that read “UGC Scam" and tells the story of how an agency offered creator Anthony Gugliotta $200 for a product video to be used in their ads. Over the course of three videos, Anthony goes on to describe the amount of time and resources that go into a single piece of content.