Affiliate as an industry has been thought of strictly as a performance driver for a long time. Marketers have long used affiliates as a last-click strategy to deliver sales—serving as a lever that they pull to drive traffic during peak shopping seasons, new product launches, etc.

As Canadians prepare for a recession and contend with increasing inflation rates, many holiday shoppers are shifting their spending habits. In fact, according to a recent Angus Reid Group survey, 53 percent of Canadians are planning to spend less this holiday season compared to previous years.

Thousands of people were laid off, previously banned accounts have been reactivated, and Elon issued a "hardcore" challenge to all staff. Read more.

It’s all too easy for people to remain within the walls of their profession for decades without ever venturing to examine what lies beyond. But when what lies beyond comes through those walls and demands your attention, you have a choice to make: rebuild the wall or be open to listening and learning. This article marks one settler’s efforts to listen and learn.

Today we feature a round-up of some big events and recent industry happenings.

What it means to be a “marketer” has changed pretty dramatically, even over the past few years, and a recent study that looked at the role of CMOs illuminated that in some very specific ways.

Online shopping has been a durable change since the start of the pandemic with no signs of slowing down. Ecommerce represents 14% of Canada's retail sales.

Today we feature a round-up of some big events and recent industry happenings.

Two years ago, we sought to better understand the relationship between CMOs and CFOs. Our study, amongst many other things, revealed that those departments speak different languages. Especially when it comes to budgets. Most  importantly, it revealed how CFOs view the role of marketing. To quote one:  

Whether they’re hired independently or provided by the podcast production agency, this person should play a significant role in the success of your show.

Following the launch of Pinterest TV in the US last year, Pinterest TV is now expanding into Canada with a focus on shopping inspiration for the holidays. Pinterest TV is a new feature created to unlock live original video for creators and merchants. 

How people shop has changed dramatically over the past few years. Online sales skyrocketed 75% in 2020 due to the pandemic and a further 18% in 2021, advancing online sales volume by the equivalent of several years’ worth of growth almost overnight. Retailers scrambled to improve their ecommerce capabilities and reallocate marketing budgets toward digital advertising.

Twitter's plan to combat brand impersonation was to offer a second verified badge. But within hours of its rollout, Elon Musk cancelled the plan.

In simplest terms your Brand Positioning articulates your Brand Purpose—usually, it’s a short, memorable statement that sums up your “why.”

The period between Black Friday and New Year's Eve makes or breaks so many businesses' numbers that some are already working on their 2024 campaigns.

Marketing News Canada Roundup: November 09, 2022, we feature a round-up of some big events and recent industry happenings. Learn more.

What is a CRM? If, according to management guru Peter Drucker, the purpose of a business is to create and keep a customer, then Customer Relationship Management is the process of managing and strengthening the relationships with current and potential customers.

GUT Agency and Tim Hortons picked up this year’s Effie Canada Grand Prix for Timbiebs with global music star Justin Bieber. Learn more.

3,738. That's how many Twitter employees were up for firing this morning, as reported by the New York Times. We don't know the final numbers.

Barrett and Welsh, the award-winning Toronto branding and advertising agency specializing in inclusive communications, announced today the release of Creativity with a Conscience, a free online toolkit for an anti-racist, pro-inclusion creative practice.