Fresh Prep has transformed the way Canadians shop for food by marketing to a very specific and large audience of Canadian shoppers. Read more.

With the global movement to get more digital and more customer-centric, companies across Canada are investing in Customer Relationship Management (CRM) technologies like Salesforce, and Microsoft Dynamics 365, to better market and sell to their customers. 

Tod touches on: New Google Ranking Factor Unlocked: Experience, Social Commerce Comes to CTV, Women Podcast Listeners a Lucrative Audience, and more.

There's been a generally accepted truth in the world of digital performance marketing since its inception: Direct, explicit messaging will always outperform subtlety.

These days, content marketing is more than just a handy tool. It’s a necessity for most brands — and if you plan to do it, you should plan to do it well.

Remember, your audience has veritable mountains of unbranded content to choose from, no matter the medium…

To help us better prepare for 2023, we asked some of our favourite Canadian marketing professionals for their predictions for the coming year.

Marketing News Roundup: December 14, 2022, we feature a round-up of some big events and recent industry happenings. Learn more.

Co-leading Google Canada’s programmatic business with Jeremy Freedman, we often get asked what we think the future holds for programmatic media in 2023. Here is our view of what we believe to be the top 3 trends to watch next year.

Amidst shifts in consumer behaviour and a challenging economic climate, marketers are in­creasing their use of audio marketing, and reliance on agencies.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates. This week, Tod touches on: Does Inflation Belong in Marketing? TikTok: No License? No Song. Your Next Media Buy: Grogu? and Google: Behavioural Modeling in Realtime Reporting

With more than 100,000 active communities from around the world across Reddit, there are a lot of conversations happening in any given moment. Read more.

The Visible & Vocal has returned for the third time - designed to exclusively focus on BIPOC voices in Canadian advertising and marketing.

The tool is called ChatGPT & it's the latest release from the Open.ai project that's aimed at making AI more useful & accessible.

Today (December 07, 2022), Pinterest is announcing Pinterest Predicts 2023, the platform’s annual selection of the most inspiring and interesting trends for 2023. 

Today we feature a round-up of some big events and recent industry happenings. Turo Opens the Door to Extraordinary, Pluto TV Debuts in Canada with 110+ Unique Free Channels, Discord Data: Do you have ‘Emoji Power?’ Gen Z does, Matte PR to Representing Ladurée Canada, and How Tangerine Created 250+ Customized Videos in Ads Creative Studio.

If you want to rank higher and grow your business, then you need to switch your focus from paid advertising to organic SEO. Read on to learn why.

Get a greater idea of how Canadian media is built in 2022, and where your favourite magazine or TV show fits into the mix!

So, in the spirit of creativity, we’d like to walk you through four killer podcast formats that are a little less common, but seriously rich in potential. You’ll find a breakdown of each of these categories: Narrative Nonfiction, Narrative Fiction, Nonlinear and Mini-Episodes.

We’ve comprised a list of 5 must-follow female Canadian Google Ads experts who have consistently excelled in their field. If you’re looking for tips, tricks and any Google (or ppc) related information, these are the 5 to follow

This week, Tod touches on: Meta's New "Additional Attributed" Conversions. Moving Slowly on AI for Creative. Google Axes Duplex on the Web. Read more.