News
We unearth the latest news, tips, tricks, and insights from the best marketers from Canada and around the world, and share pertinent industry news.
3 Truths and AI
This week Junction's wrapping up several really interesting a projects with even more fascinating businesses, so I couldn't help but use this space to share some of the things we've learned from working with them, because I believe these lessons can apply to just about everyone.
Everyone's Favourite $6 Trillion Industry
If there are two things I love more than just about anything, it's travel and online learning. That's why Junction's acquisition of tourism training platform eLearningU just over a year ago was such an obvious 'hell yes' for me. And given that today is the first day of National Tourism Week here in Canada, I want to drop a couple of updates and an opportunity to check out what we've been up to.
Would You Let Google Be Your Tour Guide?
Have you noticed that the world's largest search engine seems to be finding new and creative ways to prevent you from clicking out to any website that isn't Google-owned? It's a troubling trend that creates disadvantages for small businesses and threatens to force everyone to pay the Google-toll, or else be left out of the world's most powerful sales channel.
Will TikTok Be Banned?
TikTok’s CEO, Shou Chew, appeared before US Congress this week to answer questions about how the world’s fastest-growing social media platform operates, and especially how it is (or isn’t) sharing user data with the Chinese Communist Party.
Competition Breeds Innovation, Even in Digital Advertising
A funny thing happens when the big budget brands start to tighten their wallets: Ad platforms compete for their business, which leads to innovations that give us all exciting new options to explore.Through the finance-fuelled 2020-2022 economies, times were good for platforms like Google and Facebook.
Meta Verified Signals the Start of the Subscription Social Era
Last week, Meta announced that it will be rolling out a new pay-to-verify system across Facebook and Instagram, starting in Australia and New Zealand, and none of us should have been surprised. Adding subscriptions to Meta properties is the next logical step, albeit a major one, in the progression of paid social across every major platform.
The Surprising Benefits of Employees on Social Media … and Dos and Don’ts for Brands
Last year Apple attracted unwanted publicity when one of its employees shared security tips with a fellow TikToker who’d lost her iPhone. Learn more.
Can ChatGPT Build Your Marketing Plan for You?
The explosive growth that we’ve seen from AI in the past few weeks is absolutely unprecedented, but just about everybody is using it wrong.
Marketing Lessons and Flops from the Super Bowl
Each year we do a recap of the big game because it serves as an effective State of the Union for marketing & advertising. Read more.
This just in: People still use Facebook?
FACEBOOK CROSSED 2 BILLION USERS, AND REELS ARE UP 20%
I don't know who needs to hear this, but Facebook is still a really big deal.
The TikTok Super Bowl
Sometimes the digital space can feel like Groundhog Day, and I've lost count of how many times we've been through this same cycle. Read more.
We need to talk about Creator-Generated Content
The video has a massive headline that read “UGC Scam" and tells the story of how an agency offered creator Anthony Gugliotta $200 for a product video to be used in their ads. Over the course of three videos, Anthony goes on to describe the amount of time and resources that go into a single piece of content.