News

We unearth the latest news, tips, tricks, and insights from the best marketers from Canada and around the world, and share pertinent industry news.

Marketing, Tourism, Public Relations, Technology, Social Media Juliana Bermudez Marketing, Tourism, Public Relations, Technology, Social Media Juliana Bermudez

Everyone's Favourite $6 Trillion Industry

If there are two things I love more than just about anything, it's travel and online learning. That's why Junction's acquisition of tourism training platform eLearningU just over a year ago was such an obvious 'hell yes' for me. And given that today is the first day of National Tourism Week here in Canada, I want to drop a couple of updates and an opportunity to check out what we've been up to.

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Technology, Marketing Juliana Bermudez Technology, Marketing Juliana Bermudez

Would You Let Google Be Your Tour Guide?

Have you noticed that the world's largest search engine seems to be finding new and creative ways to prevent you from clicking out to any website that isn't Google-owned? It's a troubling trend that creates disadvantages for small businesses and threatens to force everyone to pay the Google-toll, or else be left out of the world's most powerful sales channel.

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Marketing, Technology, Social Media, Advertising Juliana Bermudez Marketing, Technology, Social Media, Advertising Juliana Bermudez

Competition Breeds Innovation, Even in Digital Advertising

A funny thing happens when the big budget brands start to tighten their wallets: Ad platforms compete for their business, which leads to innovations that give us all exciting new options to explore.Through the finance-fuelled 2020-2022 economies, times were good for platforms like Google and Facebook.

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Social Media, News, Marketing Juliana Bermudez Social Media, News, Marketing Juliana Bermudez

Meta Verified Signals the Start of the Subscription Social Era

Last week, Meta announced that it will be rolling out a new pay-to-verify system across Facebook and Instagram, starting in Australia and New Zealand, and none of us should have been surprised. Adding subscriptions to Meta properties is the next logical step, albeit a major one, in the progression of paid social across every major platform.

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