Eric Lebowitz (Critical Mention)

Apr. 29

On this episode of Marketing News Canada, Darian Kovacs interviews Eric Lebowitz. Eric is the Vice President of Marketing at Critical Mention.

Eric is a passionate marketer with experience in a variety of different areas. These areas include, marketing automation, demand generation, content creation, SEO, and lead management.

Critical Mention is a platform that tracks real time media coverage. It measures sentiment analysis and key analytics, then shares intuitive reports. It is designed to help companies grow their brand and expand their audience. Located in New York, Critical Mention is the most reliable public relations and earned media platform featuring global media monitoring, a media contact database and analytics.

The platform can be compared to Google Alerts. The way they are different is not only the effectiveness, but the convenience. Critical Mention turns the same information into usable reports that Google Analytics would require you to do so manually. It also analyzes these reports in ways that can allow businesses to make informed decisions on ways to improve in the future.

Critical Mention recently started offering media databases. It is a media contact database that contains over a million records and took about 18 months to develop. With plenty of time and effort, Eric believes it is very accurate and will be helpful to all clients that choose to pay for this add-on to their subscription. To better understand and see the benefits of the tools they offer, a multiple day free trial will often be offered.

Eric states that, “one of the benefits of working at Critical Mention is that their audience is almost no one outside of their target market.” A lot of their business comes from the agency world, as well as anyone who obtains any media coverage and wants to better understand where it comes from.

Something Eric is looking forward to for the brand is the intergeneration into Google Analytics. He believes that this will make the platform “a more all in one platform and it will be more inclusive.” As someone who has a background in digital marketing he believes that this will make the platform more user friendly as all resources will be all in one place.

Critical Mention is a diverse platform and Eric is a diverse marketer which makes him the ideal person to be the Vice President of the brand. The company has exciting advancements upcoming that he is looking forward to.

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