Sean Tyson (Quietly Media Inc.)
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On this episode of Marketing News Canada, Sean Tyson was interviewed. He is the Chief Executive Officer at Quietly Media Inc.
Over the past eleven years, Sean has led global marketing initiatives for an array of globally known brands. Prior to joining Quietly, he was the Director of Strategy and Business development at Invoke media. His time there taught him leadership skills that made him fitting for his position at Quietly. He has experience in the process creating strategic partnerships with Facebook, Instagram and Apple. Sean has been published professionally and academically and is a regular speaker/panelist on various topics, including SEO.
Quietly offers services across the entire content life cycle, from discovery to creation and distribution. With the use of software, Quietly seamlessly turns data into actionable recommendations so brands can focus on developing and implementing an effective content strategy.
Sean states that anything that is consumable is content, and anything blockable is an ad. This is why people buy magazines with their own disposable income, but they block ads. So when you think in a more editorial mind set, you can assist brands in producing “consumable content.” When thinking in this mind set, you can produce more valuable media that is earned instead of just paid.
When it comes to creating content, ensure that it is purposeful and provides value to consumers. There is a lot of content on the internet, so it is important to take into consideration how to make yours stand out among others. It is important to have better stories and not just necessarily more. Efficient and effective delivery is key to raising the number of viewers. Be purposeful and be targeted, and data helps significantly with this process.
The most important content a brand can produce is video. It is very fashionable and a growing trend. Sean believes that the use of videos to drive traffic is going to increase exponentially in years to come. Videos are appealing because they are engaging, and can draw attention quickly and efficiently. It comes back to knowing your audience and knowing what role the content needs to play in the buyer's journey.
Knowing your audience is one of the most important aspects of marketing. Understanding the demographics and what the needs and desires of this target audience may be will change how messages are delivered. Targeting by age, income and other factors will also change the message delivery. Sean used the example of Herschel and stated that a brand like theirs would often choose to communicate on platforms such as TikTok or Instagram because their target audience are active social media users.
Sean understands the significance of targeting and knowing your audience, this makes an asset to the team at Quietly.
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