Over the last two decades, TELUS has strategically grown from a regional telco to a global technology powerhouse, powered by purpose. The TELUS brand is now valued at $10.1 billion and is one of the most respected and trusted brands in Canada. 

The video has a massive headline that read “UGC Scam" and tells the story of how an agency offered creator Anthony Gugliotta $200 for a product video to be used in their ads. Over the course of three videos, Anthony goes on to describe the amount of time and resources that go into a single piece of content.

This week, Tod touches on:New Tool For Peeping Inside Walled Ad Gardens, "TwItTeR iS EnFoRcInG LoNg StAnDiNg API RuLeS" and more.

As we enter a new year filled with promise, Canadians are looking for ways to maintain their work-life balance with a focus on workplace flexibility and the option to travel. And with data from KAYAK showing searches by Canadians for international flights are up 98 per cent compared to last year, “revenge travel” is showing no signs of stopping in 2023

It already seems that the tech trend that’s going to have the greatest impact on the way we all work this year is Artificial Intelligence. Every year there is one tech-fuelled hype cycle or another, and in each case, the run-up is hyperbolic, and the adoption is slower than anticipated. What varies, however, is the lasting impact that the trend has on "real life."

A global recession is inevitable in 2023, according to the Minister of Finance of Quebec, Éric Girard. Visit Marketing News Canada to learn more.

There will always be significant trends and developments on the horizon that will touch the marketing domain. The recent ChatGPT release is a big one. Regardless of the hype and hyperbole (aka noise) from marketing peers, we cannot downplay its importance. Nor can Google overlook the legit threat to its 20-year dominance of search.

Today we feature a round-up of some big events and recent industry happenings: Earnscliffe acquires Switchboard Public Relations, New Salesforce for Retail Innovations Help Personalize Every Shopping Moment, & HardBacon Launches Bacon Creative, a New Content Creation Agency Powered by AI

This week, Tod touches on: The Cookiepocalypse Hits Another Roadblock, Has Twitter Killed Third-Party Apps?, Medium Joins Mastodon and more.

With one major global shift happening right after the other. The question is, how can brands adapt their marketing strategies during these times?

Ahead of NRF 2023, the retail industry’s largest event, Google Cloud today introduced four new and updated AI technologies to help retailers transform their in-store shelf checking processes and enhance their ecommerce sites with more fluid and natural online shopping experiences for customers. 

If you’re a Canadian marketer looking for new influencers to partner with, here are five Canadian creators you’ll definitely want to keep an eye on.

Today we feature a round-up of some big events and recent industry happenings. New IKEA campaign shows we can make any home happier, Daughter Creative is Transforming Calgary into Canada’s Newest Creative Hub, Aveeno® Canada Launches New Information Resource to Expand Knowledge, and PLAY launches in Canada offering low-cost tickets to Europe.

Did you know that over 90% of people under 35 trust online reviews as much as they trust personal recommendations? That’s just one of the numbers that jumped off the page this week when I was reading about the current state of online reviews.

There’s been a lot of talk about recession lately. What with the continual supply chain and staffing challenges, and a general global timidity when it comes to spending, the economic long tail of COVID-19 appears to be rather… barbed. The knee-jerk response of some brands is to flinch, and double over into the fetal position and try to “wait it out.”

The locations for the 5th season of the Gerety awards are London, Chicago, Dubai, Mumbai, Berlin, Bucharest, AUNZ, Madrid, Bogota, and Stockholm. Canada is represented in the Grand Jury by Sann Sava, Chief Creative Officer, Publicis Montreal, Cassandra Zawadowski, Co-Chief Creative Officer, Wunderman Thompson and Stephanie Yung, Executive Creative Director, Zulu Alpha Kilo.

The 2022 FIFA World Cup was always going to be controversial. Choosing Qatar, a minor soccer nation, as host meant that the tournament had to move from its usual summer timeslot to November. On top of that, the deaths of migrant workers sparked human-rights questions during the preparations for the event.

Since the rise of influencer marketing, first-party influencer marketing data has been a game changer for brands everywhere. What is it exactly? Well, it’s information collected by a brand about the bodies it deals with. This could be consumers, influencers, organizations, and more. 

The Bell 5G Shot Clock Challenge on Snapchat leverages the unprecedented speed and latency of 5G, enabling several thousand players to connect at once.

This week, Tod touches on: Ducktail: The Malware Targeting Meta Ad Accounts, Pinterest Pins Hopes on the Clean Room Bandwagon, and more.