Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

We are squarely in the middle of the biggest hype cycle since the cultural phenomenon that was Wordle, so if it’s been tough to keep up with the world of AI, you’re not alone. This week we’re bringing you a rundown of what’s happening, and specifically, how those happenings might be useful in your work right now.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

HAVE YOU HEARD ABOUT BLUESKY? Is Bluesky overhyped? Probably. Does it represent a major shift in the way that future social networks will be built? Also, probably.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

This week Junction's wrapping up several really interesting a projects with even more fascinating businesses, so I couldn't help but use this space to share some of the things we've learned from working with them, because I believe these lessons can apply to just about everyone.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

If there are two things I love more than just about anything, it's travel and online learning. That's why Junction's acquisition of tourism training platform eLearningU just over a year ago was such an obvious 'hell yes' for me. And given that today is the first day of National Tourism Week here in Canada, I want to drop a couple of updates and an opportunity to check out what we've been up to.

Over the last few weeks, conversations about TikTok have continued to evolve as Canadian brand marketers watched the social media entity face a growing list of countries that either partially or completely banned the platform.

Hootsuite announced the launch of its AI-powered content generator today, OwlyWriter AI. The company recognized that social marketers are pumping out content at an unprecedented speed on a daily basis. This results in marketers facing creative block more often than appreciated. 

Science: The case for NOT invoking science when marketing consumer products. Media Buying: TikTok’s role in the short-form video ad boom — signs of ad saturation and reduced user engagement on the horizon. Social Media: Instagram Reels rolls out new features including trends, editing options, and gifts for users.

TikTok’s CEO, Shou Chew, appeared before US Congress this week to answer questions about how the world’s fastest-growing social media platform operates, and especially how it is (or isn’t) sharing user data with the Chinese Communist Party.

TikTok's turbulent testimony — what’s next, after its CEO’s lackluster performance. Microsoft and Google both update their ad lineup. The ecommerce categories poised to dominate. And more!

A funny thing happens when the big budget brands start to tighten their wallets: Ad platforms compete for their business, which leads to innovations that give us all exciting new options to explore.Through the finance-fuelled 2020-2022 economies, times were good for platforms like Google and Facebook.

Metaverse on hold: Meta's ambitious project hits a snag… Missed connections: the clever account verification tactic… What is businesses' biggest strategy blunder… and more!

This March, Marketing News Canada is celebrating some of the incredible women in Canada’s business and marketing industries. Profiling their leadership and accomplishments, we are sharing the stories of several of the nation’s most inspirational and influential women in the industry.

Meta is building a Twitter competitor. The company confirmed today that it is working on a decentralized text-based social app, codenamed P92. MoneyControl quotes internal documents saying the app will be Instagram-branded and let users log in with their Instagram credentials.

Last week, Meta announced that it will be rolling out a new pay-to-verify system across Facebook and Instagram, starting in Australia and New Zealand, and none of us should have been surprised. Adding subscriptions to Meta properties is the next logical step, albeit a major one, in the progression of paid social across every major platform.