Who Cares About Cookies? The way that the internet works is about to change dramatically, and if Google has its way, you might not even notice.

We all know and love the free and open internet, and as Google is quick to point out, that’s only possible because websites are able to make money through advertising.

By harnessing the power of social media marketing, influencer collaborations and high-quality content, small businesses can not only survive but thrive in a time when conventional business operations have become unusually challenging.

One of the hottest topics of conversation in marketing circles is always how “kids these days” are consuming media, but this week we learned something even more interesting: They might actually like being advertised to.

TODAY’S TV ADS ARE EASY, CHEAP, AND POTENTIALLY REALLY EFFECTIVE

The pinnacle of advertising creativity has always been the 30-second TV spot, partly because it has been available only to the advertisers with the deepest pockets. We grew up watching Doritos, Nike, McDonald’s, and Apple build billions in brand value through a single media type. The new way that most of us watch shows today is opening up the medium to just about any marketer with an iPhone and a credit card (many platforms have $0 minimum spend).

AI (PROBABLY) ISN’T COMING FOR YOUR JOB

One of the first things that we typically do when we start working with a new client is interview everyone involved to get to know what they do, how they work, and any roadblocks that are in their way. In the hundreds of interviews I’ve hosted, not once have I run into someone who reported that they have too much time and not enough stuff to fill their calendar.

Despite years of technology adoption (or maybe because of it) our days are filled with apps, spreadsheets, forms, folders, and Zoom calls. Now here comes AI.

The insecurities and challenges facing our world – the climate crisis, shocking levels of inequality, the war in Ukraine, a looming recession, to name only a few – are causing people to rethink their values, lives and place in the world.