News
We unearth the latest news, tips, tricks, and insights from the best marketers from Canada and around the world, and share pertinent industry news.
Marketing News Roundup: November 03, 2022
Today we feature a round-up of some big events and recent industry happenings.
Google Canada Commits $2.75 Mill. Towards Québec's Digital Skills Training
Google Canada reconfirms support of Mila with a new funding grant, expands Google Career Certificates and announces Google.org grants to Digital Moment, NPower Canada and local nonprofits.
Influence in 2022
The idea of "influence" in marketing has come a long way. It’s generally been used to describe any way that one person or organization can shift someone else’s behaviours or thinking, but somewhere around the time that we realized there are individuals on the Internet who are responsible for major shifts in the marketplace,.
Representation and Diversity in Media with Claudia Worms Sciama
Emma Whiten, Former Editor of Marketing News Canada, had the opportunity to chat with Claudia Worms Sciama, Managing Director, Automotive & Consumer Goods at Google Canada, about her perception of the current state of advertising in Canada.
15 Years of the Bitmoji
Born in Toronto, Canada in 2007, the personalized comic strip builder called Bitstrips made it possible for anyone to express ideas in a fun, creative storytelling format. Years later, it evolved into the ‘personal emoji’ Bitmoji, which is now used by over 250 million people every day and is an integral part of how the Snapchat community expresses and represents themselves online.
Marketing News Roundup: October 28, 2022
Today we feature a round-up of some big events and recent industry happenings.