The video has a massive headline that read “UGC Scam" and tells the story of how an agency offered creator Anthony Gugliotta $200 for a product video to be used in their ads. Over the course of three videos, Anthony goes on to describe the amount of time and resources that go into a single piece of content.

This week, Tod touches on:New Tool For Peeping Inside Walled Ad Gardens, "TwItTeR iS EnFoRcInG LoNg StAnDiNg API RuLeS" and more.

As we enter a new year filled with promise, Canadians are looking for ways to maintain their work-life balance with a focus on workplace flexibility and the option to travel. And with data from KAYAK showing searches by Canadians for international flights are up 98 per cent compared to last year, “revenge travel” is showing no signs of stopping in 2023

A global recession is inevitable in 2023, according to the Minister of Finance of Quebec, Éric Girard. Visit Marketing News Canada to learn more.

Today we feature a round-up of some big events and recent industry happenings: Earnscliffe acquires Switchboard Public Relations, New Salesforce for Retail Innovations Help Personalize Every Shopping Moment, & HardBacon Launches Bacon Creative, a New Content Creation Agency Powered by AI

This week, Tod touches on: The Cookiepocalypse Hits Another Roadblock, Has Twitter Killed Third-Party Apps?, Medium Joins Mastodon and more.

With one major global shift happening right after the other. The question is, how can brands adapt their marketing strategies during these times?

Ahead of NRF 2023, the retail industry’s largest event, Google Cloud today introduced four new and updated AI technologies to help retailers transform their in-store shelf checking processes and enhance their ecommerce sites with more fluid and natural online shopping experiences for customers. 

Today we feature a round-up of some big events and recent industry happenings. New IKEA campaign shows we can make any home happier, Daughter Creative is Transforming Calgary into Canada’s Newest Creative Hub, Aveeno® Canada Launches New Information Resource to Expand Knowledge, and PLAY launches in Canada offering low-cost tickets to Europe.

Did you know that over 90% of people under 35 trust online reviews as much as they trust personal recommendations? That’s just one of the numbers that jumped off the page this week when I was reading about the current state of online reviews.

There’s been a lot of talk about recession lately. What with the continual supply chain and staffing challenges, and a general global timidity when it comes to spending, the economic long tail of COVID-19 appears to be rather… barbed. The knee-jerk response of some brands is to flinch, and double over into the fetal position and try to “wait it out.”

The 2022 FIFA World Cup was always going to be controversial. Choosing Qatar, a minor soccer nation, as host meant that the tournament had to move from its usual summer timeslot to November. On top of that, the deaths of migrant workers sparked human-rights questions during the preparations for the event.

Since the rise of influencer marketing, first-party influencer marketing data has been a game changer for brands everywhere. What is it exactly? Well, it’s information collected by a brand about the bodies it deals with. This could be consumers, influencers, organizations, and more. 

The Bell 5G Shot Clock Challenge on Snapchat leverages the unprecedented speed and latency of 5G, enabling several thousand players to connect at once.

This week, Tod touches on: Ducktail: The Malware Targeting Meta Ad Accounts, Pinterest Pins Hopes on the Clean Room Bandwagon, and more.

Isn’t the first week back after the new year exciting? It’s so full of potential and possibility — anything could happen this year, and we all have a clean slate to get after it. With that sort of positive, proactive thinking in mind, we wanted to set you up with a list of predictions for 2023 that you can use to get ahead of what’s around the corner.

Today we feature a round-up of some big events and recent industry happenings: Shopify Tells Employees to Decline Meetings, What Does Gen Z Want From Brands, Instacart Adds 20 New Retailers and 60% More Stores Across Canada, and DoorDash Canada Launches New Partnership Plans.

To understand why these individuals & nominees choose to work in the field of marketing & communications education, we asked several questions.

This started back in 1985 when the founder and owner of Montréal-based Félix and Norton Cookies opened his first shop. He made hand deliveries to radio stations around Montréal so they would mention his products on air - a true “word of mouth” strategy, which eventually evolved into a sizable radio advertising budget that spanned 10 years after the success of those initial hand deliveries.

Today we feature a round-up of some big events and recent industry happenings: Nielsen Canada Reveals Insights Amid Growing Soccer Popularity in North America, Demand Spring Releases 2023 Revenue Marketing Predictions, rock-t Promotions Wraps 2022 with Three New Client Wins, How Snapchat Captured You in 2022, and Google Productivity Expert Offering Inbox Organization Tips for 2023