Lizz Kannenberg & The Ease of Sprout Social
Lizz is the Creative Director at Sprout Social, working on the brand creative team for the marketing and culture departments at Sprout. After 13 years working at brand agencies, Lizz worked her way up to Spout where she focuses on content creation and creating stories. Sprout is a social media management platform that allows you to publish & engage, run analytics or reports, and do social listening for all your social profiles in one place. The magic of Sprout is the unity of having all of your accounts and messaging in one place. Rather than logging into each account separately, posting and engaging on each platform on their own, you have the tools in Sprout to keep all your messaging in one inbox where you can respond quickly and publish all your new content in one place. Along with stored replies for FAQ’s, a database for all your approved content to post, and you can easily pull analytics reports from all platforms to compare and make changes as you see fit. Along with all of these tools, Sprout offers you a service called the Listening tool that allows you to create a competitor report or get a finger on the heartbeat of what's popular among other tools.
Today's world is made for the web, and how people receive and interact with content on websites and social platforms is what Lizz focuses on. She considers that all digital aspects link back to some form of social media or another, anything that sparks a conversion or a response in some form, whether it's positive or negative. In the time of COVID-19, brands are constantly shifting their services and messaging online to fit into the perfect place where there is no backlash, but in this stressful time many online users are taking their frustrations out on them. Lizz says to create better experiences for customers and consumers on your social platform, you have to hone in on a personalized experience. The way you can do this is by staying connected to wide amounts of data from your social media to curate content that makes sense for your viewers. It's more valuable to know what's sticking to the wall when you throw something at it rather than just throwing it and hoping it sticks. You have to be sensitive to who's out there, by becoming empathetic through your data. You must know your audience and when things are relevant! Lizz is a big believer in the power of data since having her eyes opened while working a Sprout.
If you're looking to try out Spout for the first time, you join a 30 day free trial without the need for a credit card to access all of their inner workings, along with their 24/5 award-winning support team to get the answers you need. Sprout also offers free resources like e-newsletters, webinars, guides, and their annual social index. Check them out!
Written by Darian Kovacs, host of the Marketing News Canada News Show and founder of Jelly Digital Marketing and PR.