Chris Hoag, Bing
Chris is Bing’s Sales Manager for the Americas. He shared some of the facts about Bing that could be very helpful for companies and for marketing when it comes to his search engine.
Chris shared that Bing currently holds a 3rd of the market for searches and will be growing in Spring of 2020 when they take over the business for Yahoo and Gemini. Therefore, any marketer looking for an instant boost to the searchable market for a client could simply add Bing to the client’s ad platform. The process is easy as Bing is set up to easily move over your Google ads account to Bing as an automated import through their API. Clients can also schedule regular updates to synch with their Google account. Businesses can also come into Bing through a bid process where they wouldn’t have to pay as much for similar keywords vs. Google.
Bing ads currently do best with an older, more affluent demographic and also does very well in the B2B space. The increased use of Microsoft Edge has automatically made Bing an ever-increasing default option for businesses. Bing performs really well for the following industries: retail, travel, pharmaceutical, and travel markets.
Businesses looking to list with Bing can start by listing on Bing Places and they can then tie their account to their location. Marketing agencies can take advantage of the Bing Partner Program. The program has 3 levels of participation so agencies big and small can equally have opportunities to participate. Marketers can take advantage of access to RFPs, access to events, and training. The best way for agencies to start is to visit the help.bingads.com site to find ways to start up, to find a partner program, and to get support throughout the whole process.
Written By Claudia Palomino