It's Time For Canada To Seek More Inclusive Stories In Film, TV, & Gaming
On April 13, 2021, MADE | NOUS launched a national campaign with the help of six of Canada’s top creators, challenging the country to seek more inclusivity in the content they watch and play.
Canada is home to some of the best talent in the world. Different perspectives are what set our content apart. But now is the time to push beyond what we know and search out a greater variety of voices. Seek More is meant to inspire Canadians to discover new content and creators from more backgrounds, cultures, and communities.
“This campaign could not have been more timely,” says Mathieu Chantelois, Vice President of Communications and Promotion at Canada Media Fund. “It's time our on-screen talent and stories reflect the beautiful diversity that is Canada. On and off screen, visibility and inclusion matters.”
The campaign features six of Canada’s top creators, including Simu Liu, Shamier Anderson, Kawennáhere Devery Jacobs, Mélissa Bédard, Adib Alkhalidey, and Cynthia Wu-Maheux, telling their stories in their own words. With no topic off limits, each creator shared a vision of what a more inclusive industry—and world—might look like, and how we can all benefit from embracing perspectives different from our own.
Launched during the final episode of Canadian-favourite Kim’s Convenience and tweeted soon after by Prime Minister Justin Trudeau, the Seek More campaign can be seen on television and online as pre-roll and long-form video.
Campaign site: https://made-nous.ca/seekmore
ABOUT MADE | NOUS
Canada is home to award-winning television, movies, and special effects that have captured global audiences and swept box offices worldwide. MADE | NOUS shines a spotlight on the achievements of Canadians who bring exceptional stories to life, and encourages audiences to discover and celebrate their work. MADE | NOUS is the result of a collaborative effort between key entertainment industry players such as the Canada Media Fund (CMF) and Telefilm Canada.
ABOUT THE CAMPAIGN
Seek More was a collaboration between Torque Strategies, creative agency One Twenty Three West, media by Bensimon Byrne