Shannon Katschilo (Medallia)
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On this episode of Marketing News Canada, Shelley McArthur Everett: interviews Shannon Katschilo, General Manager & AVP of Sales, Medallia Canada.
In this discussion, Shelley and Shannon dive into the use of AI technology to collect data. Data can be used to leverage technology and better understand consumer feedback on a broader scale. Shannon goes on to explain the connection between company culture and the success of a brand and business. She believes that you can not create phenomenal customer experiences without creating phenomenal employee experiences. These two things go hand in hand. It is also important for companies to isolate and act on feedback, rather than just continuing collecting data. In her words, Shannon believes that listening, learning and adapting are critical to any company’s growth and success.
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