Sandhya Suryam (Everything Wine)
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On this episode of Marketing News Canada, Shelley McArthur Everett interviews Sandhya Suryam, Director of Marketing at Everything Wine.
During this episode, Shelley and Sandhya chatted about their shared love for wine and email marketing. Sandhya shared her perspective on how to make wine shopping even more fun and approachable. She also touched on how to make wine shopping more of an experience for customers. It’s not just the juice in the bottle. Together, Shelley and Sandhya discussed the increasing popularity of boxed and canned wines and how many respected brands are introducing new or revised products using this packaging, as well as the benefits they bring. Sandhya shares her background from a variety of industries, including tech, tourism and government. Her experiences from these roles have provided her with a fresh perspective for her current role with Everything Wine.
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