Kristin Wozniak (Cossette Media)

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In this episode of Marketing News Canada, Jyll Saskin Gales interviews Kristin Wozniak, Senior Vice President, Analytics, Insight + Strategy at Cossette Media.

Jyll speaks to Kristin about her role at Cossette Media, including the challenges of balancing full-time work and parenting during the pandemic. Kristen shares her origin story and how her passion for understanding behaviour and happenstance led her to work in analytics and media. They go on to discuss the importance of having your job and workplace fit with your identity to be able to thrive. The conversation wraps with Kristen speaking about the importance of including humanity in your perspective when interpreting data as it is the quantification of people. 

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Sébastien Bardoz (Wedia)