Sarah Norman (Tiktok Sales & Data Leader)

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In this episode of Marketing News Canada, Jyll Saskin Gales interviews Sarah Norman, Enterprise Team sales and data Leader at Tiktok 

Jyll speaks to Sarah about her career journey and how she found her current role at TikTok. Sarah speaks about her role as a data storyteller, her political involvement, and how she fosters a constructive and fulfilling workplace through psychological safety. As a new platform, measurement tools for TikTok have to constantly adapt. The data provided by these tools can be extremely useful and powerful, yet needs to be regulated.

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Shawn Kanungo (Queen & Rook)

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Kristin Wozniak (Cossette Media)