Sébastien Bardoz (Wedia)

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French:

Dans cet épisode de Marketing News Canada, Antoine Bonicalzi interviewe Sébastien Bardoz, VP Sales and Operations North America chez Wedia.

Dans cet épisode, Sébastien nous parle des tendances actuelles qu'il observe en marketing tel que les vidéos courtes et les micro-influenceurs nichés. Il nous parle aussi d'outils que les marques peuvent utiliser afin de gérer les défis reliés à la gestion du contenu numérique, des influenceurs et des campagnes. En tant que VP ventes, Sébastien nous parle du rôle du marketing dans le cycle de vente. 

 

English:

In this episode of Marketing News Canada, Antoine Bonicalzi interviews Sébastien Bardoz, VP Sales and Operations North America at Wedia.

In this episode, Sébastien tells us about the current trends he observes in marketing, such as short videos and nested micro-influencers. He also tells us about tools that brands can use to manage the challenges related to the management of digital content, influencers and campaigns. As VP Sales, Sébastien speaks about the role of marketing in the sales cycle.

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Kristin Wozniak (Cossette Media)

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