Jyll Saskin Gales (Growth Marketer)
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On this episode of Marketing News Canada, Darian Kovacs interviews Jyll Saskin Gales, a Growth Marketer, Google products expert, and Jelly Academy instructor!
Jyll is passionate about growing businesses through digital marketing. Given data to analyze, she can turn it into a strategy. She was a trusted partner for senior stakeholders at Canada’s largest retail, travel, and B2B companies due to her expertise, strong communication skills and unique industry insights.
She comes from a long line of entrepreneurs. Her grandfather, father, and brother all started their own businesses, so Jyll believes it was in her blood to be an entrepreneur. If you were to ask her what she wanted to be when she was younger, she would have said a teacher. Even while she was working at Google she believed she didn't follow her heart and become a teacher, that was until she discovered entrepreneurship.
Working at Google was fulfilling for Jyll because she loves teaching and that’s what her position entailed. She said, “I get an adrenaline rush when I am teaching and I see in someone's face that they had their lightbulb moment and that something clicked.”
Jyll loves TikTok because it is a platform to quickly teach people things and inform them about new topics. She loves sharing new marketing tips and tools, and her viewers seem to enjoy it too. She has a video that received a couple hundred thousand views that granted her a large following overnight.
She believes that one of the most important Google tools is Google Analytics. It is one thing to drive traffic to your site, but it is more important to see how they are behaving once they are there. This includes information such as how long they are spending there if they are making purchases or not, or what web pages are the most popular.
Google Certificates is a free tool that Jyll encourages everyone to take advantage of. It is a great way to become informed and certified about Google tools such as Google analytics. Not only is the information useful, but it is also something employers often look for on resumes.
When asked to give advice to listeners, Jyll had two pieces of information to share, the first being do not underestimate Pinterest. It can help your business grow tremendously by increasing exposure. And the next being, sign up for a Google My Business account. Even if you do not have your own business it contains great tools and insights that are useful for everyone.
Jyll is knowledgeable on a variety of different platforms, and this knowledge does not go unnoticed. It is what has allowed her to grow her social media platform as well as be a qualified instructor for the upcoming session of Jelly Academy.
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