Last year Apple attracted unwanted publicity when one of its employees shared security tips with a fellow TikToker who’d lost her iPhone. Learn more.

Snap Inc. is innovating every day to provide users with the power of AR for fun and utility like shopping, product, and brand discovery. Read more.

Today, Pinterest is sharing its first Environmental, Social, and Governance (ESG) Impact Report. Under the theme “Inspiring a Better Future”, the report highlights key initiatives and milestones over the last two years that demonstrate how Pinterest is working to be a positive force for good across our business and within communities.

Marketing is a funny industry. Much of what we talk about often boils down to marketers marketing their marketing to other marketers—jockeying for industry recognition, loading on buzzwords, and spinning a story—marinating in our self-aggrandizement.

FACEBOOK CROSSED 2 BILLION USERS, AND REELS ARE UP 20%

I don't know who needs to hear this, but Facebook is still a really big deal.

Everyone knows the feeling: you’ve got a whirlwind of creative ideas flowing mentally, but the second it’s time to start writing, you draw a blank.

Publicis Media Canada, the Canadian subdivision of the leading global media company, is proud to share the success of the third edition of its support program for small business owners in the Greater Toronto Area. The program, which provides out-of-home support to small business owners in the Greater Toronto Area, with a focus on BIPOC or female-owned shops,

Tod touches on: Hacking the Algorithms With Intentional Errors, Google’s Ad Revenue Slides, Did Bing's New AI Search Engine Just Leak?, and more.

Sometimes the digital space can feel like Groundhog Day, and I've lost count of how many times we've been through this same cycle. Read more.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates. This week, Tod touches on: “Call It a Comeback!” — Meta, Twitter: WTF is “Verified Views”?!, Instagram Tests Lead Forms, Me at the Zoo” is Still the Oldest YouTube Video.

Today we feature a round-up of some big events and recent industry happenings. Humber Launches 'BRING IT' - a New Enrollment Campaign, Art Walk launches at two Toronto locations, Reddit Expands Senior Leadership Team, GoDaddy Shows New Data for Canadian Businesses.

The video has a massive headline that read “UGC Scam" and tells the story of how an agency offered creator Anthony Gugliotta $200 for a product video to be used in their ads. Over the course of three videos, Anthony goes on to describe the amount of time and resources that go into a single piece of content.

This week, Tod touches on:New Tool For Peeping Inside Walled Ad Gardens, "TwItTeR iS EnFoRcInG LoNg StAnDiNg API RuLeS" and more.

Today we feature a round-up of some big events and recent industry happenings: Earnscliffe acquires Switchboard Public Relations, New Salesforce for Retail Innovations Help Personalize Every Shopping Moment, & HardBacon Launches Bacon Creative, a New Content Creation Agency Powered by AI

This week, Tod touches on: The Cookiepocalypse Hits Another Roadblock, Has Twitter Killed Third-Party Apps?, Medium Joins Mastodon and more.

With one major global shift happening right after the other. The question is, how can brands adapt their marketing strategies during these times?

If you’re a Canadian marketer looking for new influencers to partner with, here are five Canadian creators you’ll definitely want to keep an eye on.

Did you know that over 90% of people under 35 trust online reviews as much as they trust personal recommendations? That’s just one of the numbers that jumped off the page this week when I was reading about the current state of online reviews.

There’s been a lot of talk about recession lately. What with the continual supply chain and staffing challenges, and a general global timidity when it comes to spending, the economic long tail of COVID-19 appears to be rather… barbed. The knee-jerk response of some brands is to flinch, and double over into the fetal position and try to “wait it out.”

Since the rise of influencer marketing, first-party influencer marketing data has been a game changer for brands everywhere. What is it exactly? Well, it’s information collected by a brand about the bodies it deals with. This could be consumers, influencers, organizations, and more.