The Top 6 Marketing Courses in Canada
Ranked using: Collegedunia, Admin Rating
University of Toronto , Toronto
Marketing and Management
In this diverse and growing environment, students explore the channels of advertising, branding, and experiential marketing through a series of intricate courses and certificates. Students delve into the world marketing essentials including audience research, distribution, creative strategy, brand management, traditional and digital advertising, search engine marketing, social media, and online copywriting. They will uncover the skills they need to create successful marketing strategies.
Career Options:
- Product Manager
- Junior Brand Manager
- Market Research Analyst
- Marketing Coordinator
- Social Media Specialist
- Advertising Executive
- Project Coordinator
- Sales Manager
- Customer Relationship Manager
- Communications Coordinator
- Digital Marketing Officer
Certification: Bachelor Degree
Duration: 4 years
Cost: N/AUniversity of British Columbia Sauder School of Business, Vancouver
The UBC-SMEI Diploma in Marketing & Sales Management is a three-year, part-time program aimed at today's leaders in marketing and sales management.
This program is constructed and taught by award-winning Sauder faculty and specializes in providing sales and marketing to professionals using tools and resources to perform at the top level in their prospective fields. The curriculum is hands-on and applied skill meeting industry requirements.
Certification: Diploma
Duration: 3 years
Cost: Annual fee - $4150McGill University, Montreal
This program attracts creative individuals who enjoy solving problems, working with data, and connecting with people.
This degree will prepare students for a career in brand management, advertising, digital marketing, sales management, business-to-business marketing, or e-commerce and retailing. Students will increase their creative skills in producing content digital and redefine their passion for data as a digital marketing or SEO analyst.
During your time at McGill students will balance analytical skills with creativity. Incorporating courses in marketing strategy, marketing research and consumer behaviour with a range of electives to delve deeper into your areas of interest. Students can apply their knowledge to generate practical and current marketing strategies.
The program is offered as both a major and a concentration.
Career Opportunities:- Brand manager
- Product manager
- Creative Director
- Advertising manager
- Content marketing specialist
- Marketing data analyst
- Digital marketing manager
Duration: 3-4 years
Certification: Bachelor degree
Cost: N/AUniversity of Montreal, Montreal
Marketing and Brand Communication
Students develop strategic tools related to communication inside organizations and perfect the basics of marketing communication. Students will learn creative communication, advertisement skills, become proficient with interactive media, public relations and sponsorship. The university will groom your interpersonal and negotiating skills to help create confident professionals ready to be successful in the industry.
Career Opportunities:- Marketing communication
- Brand management
- Marketing intelligence
- Customer relationship management
- Relationship selling
- Business development
Duration: 2 years
Certification: Diploma
Cost: N/AUniversity of Alberta, Edmonton
This marketing program is founded on the perseverance of the world-renowned faculty research in the fields of market research, retailing, and consumer behavior.
The program involves research-based values and innovative teaching techniques. Students are involved in a myriad of activities including managerial classes, group projects, and market simulations. Graduates of the program leave with top tier skills in consumer and market analysis, decision making, and applying marketing programs. This will prepare individuals to professionally navigate the workplace.
Career Opportunities:- Account Executive
- Accountant
- Advertising Executive
- Auditor
- Brand Manager
- Business Analyst
- Chief Communications Officer
- Communications Director
- Customer Service Manager
- Financial Analyst
-Fund Development Professional
- Human Resources Professional
- International Trade Specialist
- Market Research Analyst
- Marketing Manager
- Operations Manager
- Product Manager
- Project Manager
- Public Relations Representative
Duration: 4 years
Certification: Undergrad
Cost: Approx $10.4KJelly Academy, Fort Langley (online)
This course attracts individuals with limited experience in digital marketing and small companies without a marketing team.Over the duration of the course, you’ll learn how to be confident and prepared to enter the industry with a firm understanding of digital marketing. Individuals will become proficient in social media, digital ads, public relations, and content marketing.
During the course trainees will learn the purpose of digital marketing strategies, how to identify pain points, how to identify a target audience, how to set strong marketing goals, and how to quantify results. A list of available courses is below:
Jelly Academy 6 Week Digital Marketing Bootcamp: The Digital Marketing course covers 6 key areas of Digital marketing and PR. Sessions includes Social Media, Search Engine Optimization (SEO), Google Ads, Facebook & Instagram Ads, Google Analytics & Public Relations.Duration: 6 weeks
Cost: $3,999
Must-know: For help with tuition fees, check out their unique funding opportunities.
Jelly Academy Masterclass: Access our ever-growing library of lessons taught by experts in the digital marketing, communications, public relations, and multimedia. With one subscription, you get access to the full library of videos, plus additional resources to kickstart your next learning journey.
Duration: Subscription-based (1 year)
Cost: $750 annually
Must-know: These classes are pre-recorded and available to learn at your own rate
No-Code Website Building Course: This course is designed to give you the skills, experience and knowledge to start working on day one building websites as an employee of an agency, working freelance for multiple small businesses and/or to be able to manage and build the website for your own company.
Duration: 3 weeks
Cost: $1,000
Must-know: Courses are pre-recorded and highlight WordPress, Squarespace, and Shopify
Media Relations and Influencer Marketing 101: This course is a foundational program for integrated communications strategies, including media relations and influencer marketing strategies. This course will cover the fundamentals of a winning media relations campaign including how to create a plan, develop key messaging and target audiences, define success metrics, write core media relations tools, create an effective media list, pitch the media, and build relationships with influencers.
Duration: 3 weeks
Cost: $1,999
Must-know: Courses are provided weekly with 3 industry-specific classes
Career Opportunities:
- Social Media Manager
- Public Relations Specialist
- SEO Specialist
- Digital Ads Specialist
- Content marketing specialist
- Digital marketing manager
Written by Ben Gebauer