The Jelly Academy Skills Hub - The Most Convenient Way to Upskill
Written by Darian Kovacs, Founder of Jelly Academy
As marketers, we are constantly looking for ways to improve our skills or learn new ones. In the corporate world, this is called Upskilling. The full definition of upskilling is when an employee undertakes learning opportunities with the intention of expanding their current skill set. The goal of adding new skills, or upskilling, is to enhance your performance in your current role, aid in staying relevant in the workforce and potentially help advance your career path.
Digital Marketing allows businesses to reach and engage larger, more targeted audiences cost-effectively than other forms of outreach. It also allows businesses to meet customers where they are, which is online, while building brand awareness and loyalty. Because of this, digital marketing skills like SEO, Digital Ads and Social Media are consistently in demand and evolving, making it the perfect industry to focus your upskilling efforts.
As of 2025, 83% of Canadian businesses are leveraging digital marketing tactics, but despite the high demand, many employers still have difficulty hiring qualified digital marketing talent in Canada, citing either a lack of training or a lack of skills to effectively execute digital marketing strategies. The lack of proper training can be due to a variety of factors, including cost, time commitment, and finding the right program.
The Jelly Academy Skills Hub was built to change that. Launched on November 15th, 2025, their new Skills Lab is a subscription-based service that offers brand new, bite-sized and self-paced learning opportunities. The platform covers high-demand areas such as Digital Ads, SEO, Growth Marketing, content creation, website development, copywriting and more. Designed for accessibility and practicality, the Skills Lab ensures that Canadians can continue to learn on their own terms while staying aligned with industry needs.
These short but practical lessons were designed to level up your skills without the time or cost commitment that other initiatives may require, plus you can revisit the content at any time you need. On top of the ability to learn on your own schedule, you get exclusive access to monthly live workshops with industry expert instructors who offer real-world insights. What more could you ask for?
Start your upskilling journey today - Register Here
About the author: Darian is a Métis entrepreneur and the founder of Jelly Digital Marketing & PR, a Vancouver-based agency specializing in PR, digital advertising, and SEO, as well as its sister company, Jelly Academy, a leading digital marketing school. He hosts the Métis Speaker Series podcast and serves on the boards of the Digital Marketing Sector Council and N Power Canada. Darian is also the editor of Indigenous SME and contributes to publications including BC Business, Future Economy, Forbes, and Entrepreneur magazine.
