The Globe and Mail Passes the Alliance for Audited Media’s Digital Publisher Audit
The Globe and Mail has announced that it has completed and passed a digital audit from the Alliance for Audited Media, the leader in publisher auditing across multiple platforms. This process ensures that traffic coming to and navigating through the Globe and Mail’s website is valid and can be trusted by Canadians and the country’s advertising community looking to reach our audiences.
As part of the comprehensive audit, The Globe and Mail’s website operations, ad operations, social media, site monetization and sourced traffic were examined to provide assurance that The Globe and Mail has taken steps to deliver a human audience to its digital advertisers and minimize fraud risk. The AAM Digital Publisher Audit is a continuous assurance program, and The Globe and Mail will undergo monthly testing to ensure traffic is safe and authentic.
As a trusted and independent news source, The Globe and Mail continues to provide the Canadian advertising community with a safe environment for media investments.
“The Globe and Mail is highly invested in the brand safety of our site and it is important that our advertising partners understand this commitment. AAM’s Digital Publisher Audit provides another opportunity to reaffirm the quality of our website traffic from an objective, third-party source,” says Tracy Day, The Globe and Mail’s Managing Director of Ad Products and Innovation. “In addition, we participate in other digital verification offerings, such as Trustworthy Accountability Group (TAG) and the Interactive Advertising Bureau (IAB) Tech Lab.”
The estimated global cost of digital ad fraud is expected to reach US$50 billion by 2025, according to the World Federation of Advertisers. The Globe and Mail’s commitment to providing a safe environment for marketers further demonstrates the company’s guarantee of being a trusted platform.
“It’s incredibly important that we maintain trust across our digital platform by protecting our clients against fraud, invalid traffic and malware. The Digital Publisher Audit reaffirms the quality traffic of our brand and gives our advertising partners additional peace of mind,” says Ms. Day.
About The Globe and Mail: The Globe and Mail is Canada’s foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family.
About the Alliance for Audited Media (AAM): The Alliance for Audited Media powers transparency and collaboration between North America’s leading media professionals. With more than 100 years of experience in print and digital media audits, AAM is the industry’s recognized leader in cross-media verification with unparalleled expertise across all brand platforms including web, mobile, email and print. To learn how AAM brings trust and transparency to today’s media ecosystem, visit auditedmedia.com.