Cameron Uganec Talks Social Content and Later
Cameron is the Senior Vice President of Marketing at Later, the world's most popular visual social marketing platform born and bred in Vancouver with other 100,000 paying customers and 4 million users around the world. Later is a great tool for consumer brands because it helps you add value to your social channels, saves you time, and allows you to navigate the ever-changing social media landscape. What makes Later different from their competitors? Cameron says their defining factor is their focus on the visual and the need to create visual experiences. Later was built from scratch to be an Instagram tool first, so they had to figure out photo and video. Another big thing that Cameron mentions is the fact that Later plays in a different category from others because they have video tools that others simply don't have. Later has their hand in scheduling, publishing, and content, so it could be used for all your social needs without requiring any other service.
Later also hosts Latercon, with 25 speakers and the hope to host 100,000 registrations. “Its not a sales-y conference” Cameron explains, “we want practitioners, and we want to really focus on content.” With speakers from Instagram, Buzzfeed, Thrillist, and Adobe to name a few, it’s bound to be a great event. It’s free to register with 6 hours of quality content.
A year from now, Cameron hopes Later will have been able to get the message out that they are a full-social platform, and getting the public embracing the idea of visual experiences that enhance the user experiences when it comes to brand awareness campaigns as well as commerce.
Cameron reminisces about the early days of social media, when most things were text-based and required you to physically explain your stories to your following. Nowadays, story features on social platforms like Instagram and Snapchat are paving the way for a new kind of storytelling with a visual experience that has a beginning, middle, and end. With the strong ways that you can share experiences, make relationships, and create stories for your following to experience; Cameron pushes brands to “fish where the fish are biting” so to speak. He sees a lot of new powers in the social media world that can grow people’s businesses in non-traditional ways. Nowadays, you can start your business with just an Instagram account and a great idea, without the need for a website or even a product! All it takes is being authentic, focusing on quality over quantity, and being truthful with good visual experiences, and you will make money because you will grow a faithful following.
If you’d like to learn more about Later, you can go to Later.com. It’s free to sign up!
Written by Juliana Bermudez