7 MarTech Companies You Never Knew Were Canadian
Canada’s marketing technology (otherwise known as MarTech) scene is thriving, with homegrown firms powering innovation from coast to coast. And while you may have heard of giants like Hootsuite and Shopify, there’s a new generation of Canadian MarTech companies making waves globally. Since they are flying a little more under the radar, we thought, why not get them on yours!
1. Cyberimpact
Canada’s top email marketing platform, Cyberimpact is designed to keep Canadian marketers’ email campaigns compliant and effective, no matter the provinces or territories your targeting. . Known for its compliance with Canada’s Anti-Spam Legislation (CASL) , the platform helps organizations create, automate, and analyze email campaigns effortlessly. Housed in Quebec, their bilingual support and user-friendly interface, make it a trusted choice for small businesses and major national players across the country.
2 Things Marketers Love:
Made in Canada CASL peace of mind – Every signup form, double opt in flow, and campaign template is engineered to stay 100 % compliant with Canada’s Anti Spam Legislation, so marketers sleep easy.
Effortless bilingual automation – Drag and drop email journeys, French/English content toggles, and clear as day reporting let small teams launch sophisticated, multilingual drip sequences in minutes.
Discover all you need to know about Canada’s email marketing landscape from the recently launched State of Email Marketing 2025 Report.
2. HeyOrca
From Canada’s most Northeastern corner in St. John’s Newfoundland, HeyOrca is a social media planning tool tailored for marketing agencies, that has also mastered the art of community. Whilehe platform streamlines collaboration between teams and clients, with a visual calendar, easy approval workflows, and multi-platform scheduling, the team behind the tech has built an online space where social media managers can not only feel seen, but find resources to help them level up in their careers. With a focus on agency-specific needs, HeyOrca has become a reliable solution for managing social content at scale and a safe space for any marketing pro in the SMM space.
2 Things Marketers Love:
Client approvals in one click – Side by side mock ups and comment threads slash endless email chains, so agencies get content signed off up to 80 % faster.
Visual “everything” calendar – Posts, stories, Reels, ads, even TikToks live on a single shareable board, giving teams and clients a crystal clear snapshot of every channel at a glance.
Subscribe to the daily HeyOrca newsletter for Social Media Manager and join “The Pod” in their active Facebook group.
3. System1
System1 is doing big things in the world of performance marketing, all from their home base in Guelph, Ontario. Their AI-powered platform is built to help brands find high-intent customers at scale. By using machine learning, they fine-tune campaigns across multiple channels to boost customer acquisition where it counts most. If you're looking for smart, data-driven growth, System1 is a name to know.
2 Things Marketers Love:
1. Smarter campaigns, faster: System1’s AI handles the heavy lifting, running and tweaking thousands of campaigns so marketers can focus on big-picture strategy.
2. Omnichannel + privacy-first: Connect with people across search, social and native channels—all while keeping user privacy front and center.
4. Hypelocal
Tech startup, Hypelocal, is making waves from the heart of the Prairies. Specializing in demand generation marketing for SaaS, eCommerce, and hyperlocal businesses, this Calgary-based firm brings a data-first mindset to performance marketing. By turning local signals into a scalable strategy, Hypelocal helps marketers target, engage, and convert audiences with precision. Whether you’re driving foot traffic or building a digital funnel, Hypelocal’s solutions make sure no dollar (or data-point) is wasted.
2 Things Marketers Love:
1. Hyper-targeted revenue engines – Data-fed lead gen funnels zero in on neighbourhood-level audiences, turning local clicks into trackable sales.
2. Dashboard-driven clarity – Real-time ROI panels surface cost per lead, CAC, and LTV across campaign types—no spreadsheets required.
5. Wizard Labs
West Coast ingenuity is alive and well atWizard Labs. Based in Vancouver, this consultancy and software shop builds custom MarTechsolutions for ambitious brands. From robust APIs to full-blown web platforms, their bespoke approach to development helps marketers move fast and flexible. Think of them as the engineers behind your next big campaign breakthrough.
2 Things Marketers Love:
1.Custom code, zero cruft – Wizard Labs builds only what you need (and not what you don’t) ensuring tech supports strategy—not the other way around.
2.Scalable experiments – Their rapid prototyping plus “test & learn” analytics help teams prove concepts fast, then scale what works.
6. Zigma Internet Marketing
Toronto’s Zigma Internet Marketing merges full-service digital expertise with a performance-drive toolkit. Best known for its deep SEO services and tightly integrated as and conversion pipelines, Zigma helps brands build traffic that actually converts. PPC, and high-performing From Shopify builds to precision PPC, they’re the muscle behind many quietly crushing online strategies.
2 Things Marketers Love:
1.Full stack SEO muscle – From techaudits to schema and outreach, Zigma’s platform keeps sites climbing up the SERPs.
2.PPC + CRO handshake – Ad campaigns and A/B testing go hand in hand, letting marketers optimize acquistions and conversion in one loop.
7. Profit Parrot
Flying high fromOttawa, Profit Parrot delivers SEO-driven strategies designed to generate real results.. Their tech-forward approach to rankings and grow revenue, makes them a favourite among growth-focused SMBs. With crystal clear reporting and smart keyword clustering, Profit Parrot give marketing team the tools and transparency they need to soar.
2 Things Marketers Love:
1. Keyword nests that hatch revenue – AI assisted keyword clusters map content and SEO tactics around buyer intent, fuel steady organic growth.
2.Transparent growth playbooks – Monthly “parrot reports” turn rank shifts action steps, empowering in-house teams to keep momentum soaring.
Canada’s MarTech scene is bursting with innovation—these companies prove you don’t have to look far to find world-class tools built with marketers in mind.
