In this episode of Marketing News Canada, Ted Lau at Ballistic Arts chats with Christie Horsman, Vice President of Marketing at Thinkific, about:

• Christie’s journey to her position with Thinkific

• The keys to being a successful senior leader in marketing

• Future of Creator Economy and B2B Marketing

• And all things dijon mustard!

In this episode of Marketing News Canada, Sarah Stockdale from Growclass chats with Paul Briggs, Principal Analyst at Insider Intelligence (eMarketer) Canada, about:

• Paul’s origin story and his journey to his role with Insider Intelligence

• Marketing in Canada vs. the US

• The future direction for Insider Intelligence (eMarketer) Canada

• And more!

In this episode of Marketing News Canada, Amanda Smith from Monday Creative chats with Nicholas Lammie, Global Campaign Director for the FC Brand at Electronic Arts (EA), about:

• Nick’s journey to his position at EA

• The recent EA SPORTS FC re-brand

• Future directions for EA SPORTS

In this episode of Marketing News Canada, Darian Kovacs chat with Matt Rivard, Director of Strategy and Product for Google Canada, about:

• Google’s use of AI

• The impact of AI on the marketing & advertising industry

• And more!

In this episode of Marketing News Canada, Darian Kovacs chat with Valerie Walker, CEO of the Business & Higher Education Roundtable (BHER), about:

• The origin and purpose of the Business & Higher Education Roundtable (BHER)

• Advice on how sector councils can work with post-secondary institutions to address skills gaps

• The role of Continuing Education in career development

• The benefits of Work-Integrated Learning (WIL) for employers

In this episode of Marketing News Canada, Darian Kovacs chat with Dani Trevino, Social Media Marketing Strategist at Crayola about:

• Dani’s journey to working for Crayola

• Notable trends in marketing and social media

• And more!

In this episode of Marketing News Canada, Daryl Louie chats with Steve Mossop, Executive Vice President of Leger Vancouver, about:

• Steve’s origin story

• AI trends in Market Research

• Accurate election polling and what it means for the industry

In this episode of Marketing News Canada, Darian Kovacs chats with Ellen Graf-Martin, Founder and President of Graf-Martin Communications and one of the inductees for the 2023 Marketing, Advertising, PR, and Communications Hall of Fame, about:

• How Graf-Martin Communications supports their clients

• The Table: a group of Canadian Christian women in positions of leadership and influence

• What it’s like being a female entrepreneur in a male-dominated industry

In this episode of Marketing News Canada, Sydney Vardja chats with Raven Opatovsky, Head of Media & Digital Marketing at Tim Hortons, about:

• Raven’s journey to her position with Tim Hortons

• Her favourite brands and trends right now

• Future direction for Tim Hortons

• And more!

In this episode of Marketing News Canada, Darian Kovacs chats with Adam Gellert, Founder of HiredHippo and Linkus Group, about:

• What HiredHippo is doing to help great employers and qualified applicants find each other

• How HiredHippo differs from other recruitment platforms

• And more!

In this episode of Marketing News Canada, Ted Lau chats with Natasha Jung, Founder & CEO of Cold Tea Collective, about:

• How to curate stories for Asian audiences

• The model minority myth

• The future of marketing with AI and the ethical questions we have to answer

In this episode of Marketing News Canada, Ted Lau chats with Bruce Qi, Founder of Launchpad Technologies, about:

• The importance of “your people” when it comes to messaging and marketing

• Tips on how to set meeting rhythms to ensure marketers and other members of the organization stay in sync

• How to pivot an organization and keep marketing agile

In this episode of Marketing News Canada, Ted Lau chats with Katrina German, CEO & Founder of EthicalDigital.ca, about:

• Social Media Marketing, it’s effects on mental health, and what we can do about it

• How to help Indigenous women get into the technology space

• And more!

In this episode of Marketing News Canada, Darian Kovacs chats with Jacqueline Simpson, Global Brand Director at Destination BC, about:

• Jacqueline’s journey to her current position with Destination BC

• Volunteering for the BC Chapter of the American Marketing Association

• Recent trends and changes in marketing

• And more!

In this episode of Marketing News Canada, Darian Kovacs chats with Author, Stephen Shedletzky, about:

• His new book: Speak-Up Culture: When Leaders Truly Listen, People Step Up

• The pillars of Speak-Up Culture

• How leaders can foster Speak-Up Culture within their organization

• And more!

In this episode of Marketing News Canada, Chris Penner chats with Jodi Kasten, Managing Director at Indeed Canada about:

• Jodi’s role with Indeed Canada

• Indeed Canada’s new framework and how it benefits employers

• What employers can do to get better qualified candidates

• What job-seekers can do to find more well-suited jobs

In this episode of Marketing News Canada, Sydney Vardja chats with Xavier Mufraggi, CEO of SVN International, about:

• How Xavier started out in marketing at Kraft Foods

• His move to SVN International, a commercial real estate firm

• Xavier’s advice for CEOs and being successful in business

• And more!

In this episode of Marketing News Canada, Darian Kovacs chats with Shani Gwin, Founder of pipikwan pehtakwan about:

• How the business got its name and the meaning behind it

• The work pipikwan pehtakwan did with The Juno Awards of 2023

• Why Shani started pipikwan pehtakwan and the type of work they do for their Indigenous and non-Indigenous clients

• And more!

In this episode of Marketing News Canada, Darian Kovacs chats with AJ Tibando, Co-Founder and Chief Strategy Officer at Palette Skills about:

• What “upskilling” is

• The origin of Palette Skills and their SalesCamp program

• And more!

In this episode of Marketing News Canada, Darian Kovacs chats with Bryan Segal, Senior Vice President at Comscore about:

• What Comscore does in Canada and globally

• How Comscore is different from other business performance measurement tools

• The Interactive Advertising Bureau (IAB) of Canada

• Bryan’s journey into marketing

• And more!