Vitaly Pecherskiy (StackAdapt)
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On this episode of Marketing News Canada, Darian Kovacs interviews Vitaly Pecherskiy, the Co-Founder of StackAdapt.
Vitaly is a passionate technologist, futurist, and entrepreneur, and is currently leading operations, marketing, product teams at StackAdapt.
StackAdapt is an advertising and marketing platform that powers hundreds of agencies and brands using machine learning. The brand is one of the fastest growing companies in Canada. It is not considered an entry point into digital advertising, it is for companies that already have an established presence in the marketing world.
“Programmatic is simply a way of saying ‘technology enabled’,” says Vitaly. If in the past you wanted to place an ad on a website there would be more of a process involved. This eliminates the negotiation process and makes advertising online more seamless.
People have the tendency to overestimate how much data is out on the internet containing their personal information, believes Vitaly. StackAdapt takes extra steps to ensure personal data is not used where it should not be or it is not over processed.
With Ad choices, the idea is to bring more transparency for the user so they know the origin of the advertisement they are seeing. It gives users the ability to opt out of the advertisements they are seeing. The percentage of people that are downloading ad blockers is decreasing with time.
When it comes to obtaining data, there are different methods to gathering information. Identifiers such as IP addresses are used if the device is connected to the internet. Gathering personal information from the internet is the most efficient way to do so that still abides by privacy laws.
When asked a series of Rapid Fire questions, Vitaly answered as followed:
Marketing book you’d recommend?
Podcast you’d recommend?
Newsletter or website you’d recommend for resources/inspiration?
Vitaly is a well diversified marketer. With experience in gathering data from the internet and finding the most effective way to use it, he is the ideal candidate to speak on behalf of StackAdapt.
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