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On this episode of Marketing News Canada, Ted Lau interviews Stacey Kelly, a seasoned executive producer/director for TV & digital.
Ted and Stacey discuss the importance of branded content in any marketing strategy. Stacey shares details for how a company, of any size or nature (B2C or B2B), can incorporate branded content effectively. She shares how diversity and inclusion play a key role when creating authentic content. They also discuss their favourite marketing tunes as inspired by their pre-teen family members.
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