Ken Fitzpatrick (Digital Marketing Institute)
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On this episode of Marketing News Canada, Darian Kovacs interviews Ken Fitzpatrick, the CEO of Digital Marketing Institute.
Darian and Ken discuss the importance of proper digital marketing training and the increased expectations for applicants to have proper qualifications. Ken shares why credentials matter in the industry and how professionals can go about earning them. They go on to look at the future of training and the trends of digital certifications and courses. The interview helps listeners to get to know Ken personally!
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