Neil Hoyne (Google)
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In this episode of Marketing News Canada, Ted Lau interviews Neil Hoyne, Chief Measurement Strategist at Google.
During this interview, Ted and Neil discuss how Neil uses his talent rather than data to inform through storytelling. He goes on to share some tips from his book; Converted: The Data-Driven Way to Win Customers’ Hearts as well as the best type of pizza (in his opinion)! They wrap up by talking about how aspiring writers can find their voice when writing a book.
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