Mandy Gilbert (Creative Niche)
Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles.
Powered by RedCircle
In this episode of Marketing News Canada, Shelley McArthur Everett interviews Mandy Gilbert, Founder & CEO of Creative Niche Inc.
Shelley and Mandy discuss the "why" behind her company, Creative Niche Inc. After realizing that she was not philosophically aligned with her previous company, Mandy declined a promotion offer, resigned, took a personal line of credit, and founded a recruitment agency. Creative Niche is now in the process of scaling its business and launching its secondary company over Covid.
Mandy believes that vulnerability can be an asset that allows you to grow meaningful relationships. Sometimes vulnerability can be seen as a weakness, but it can build trust and show humanness with co-workers. Previously Creative Niche Inc. focused on more executional and conceptual roles, but now there's been a heavier focus on technical roles and emerging roles. Recruitment now focuses on more specific roles related to UX and UI, project management, and CMO’s to help with the company’s growth. Counteroffers have also become more common with company’s doubling down on their retention strategy.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Marketing News Canada:
Follow Shelley McArthur Everett:
Instagram (SMC Communications)
Follow Mandy Gilbert:
Follow Creative Niche: