Catherine Metrycki (Callia)
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In this episode of Marketing News Canada, Shelley McArthur Everett interviews Catherine Metrycki, the founder and CEO of Callia.
Shelley and Catherine chat about her work at Callia, which was inspired by her desire to congratulate her friend’s promotion with flowers. Catherine decided to launch her own floral e-commerce business to help others do what she couldn’t do, send beautiful flowers to their loved ones with a consistent, outstanding experience. Catherine has a vision where Callia Flowers, much like Starbucks, can provide a consistent brand experience with every single order. Trust and consistency is of the highest value to Callia Flowers and part of the guarantee is that what you see online is what you get. Callia Flowers has not only expanded its business on a national level, delivering from coast to coast but has now also been able to provide its services to two states in America, Minnesota and Ohio.
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