Linda Hazzan (Toronto Public Library)
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On this episode of Marketing News Canada, Daryl Louie interviews Linda Hazzan, Director and CMO of the Toronto Public Library.
During this episode, Daryl and Linda chat about the way Libraries are pivoting to better serve their communities and recover during the covid-19 pandemic. Linda chats through overcoming the challenge that comes in prioritizing communications efforts to many audience demographics that all require different services. Throughout the podcast, Linda shares the ways that she builds both true values in marketing vs revenue and profit.
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