Karla Laird (Better Business Bureau)

Apr 21

On this episode of Marketing News Canada, Darian Kovacs interviews Karla Laird from the Better Business Bureau.

Karla is a dynamic, media-savvy senior communications specialist with over eight years of demonstrated experience working in the Canadian and Caribbean business, nonprofit and legal sectors. She is a team leader that is committed to seeing the best outcome. She believes in operational excellence and has legal expertise and training. She is experienced in working with senior management executives and teams across various company functions. She is a results oriented, strategic thinker, relationship builder and content developer with a passion for innovation and finding creative solutions to complex problems.

The Better Business Bureau is a not-for-profit organization, funded almost entirely by the dues provided by the local BBB Accredited Businesses. As an unbiased organization, they set an uphold high standards for business behaviour. The Better Business Bureau provides services regarding, BBB business profiles, advertising reviews, dispute resolution, and public relations.

Karla describes working for the Better Business Bureau as everything other than work. It is what you are doing to support everyone else and the community around you. She states that this is the benefit of being connected to a brand, you know exactly who you are working for and the brand begins to feel like family. She said you are living out your calling instead of going to work everyday.

Something that Karla does not regret in her life is moving to Canada. She claimed she put it off for a few years, however her Father convinced her to move to British Columbia and now she loves it here. One of her favourite phone applications is Whatsapp, this way she can still stay connected with her friends and family in Jamaica. She believes that Canada is a beautiful place full of opportunities. This is where her love for helping others to immigrate to Canada stems from, she wants others to have the same opportunities that she has had.

Karla is passionate about studying law because it helps her understand why things work the way that they do. Law to her is the internal set of rules that govern the way that we operate. As someone who has lived in two different countries, she finds it fascinating to observe how law varies by country and how it changes the way people act and live their lives.

As someone who is passionate and has strong intrinsic motivation to be constantly learning and helping others, Karla is the perfect person to be working for the Better Business Bureau. She is excited to see where her learning and career takes her next.

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