Karen Zuccala (Youtube Canada)
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In this episode of Marketing News Canada, Darian Kovacs interviews Karen Zuccala, Head of Brand Strategy at Youtube Canada.
Darian and Karen discuss her role within Google Canada, as part of Youtube. Karen dives into the rise of Connected TV, as well as the do's and don'ts of content marketing. Karen provides information regarding the ways that marketers can leverage Youtube to increase brand awareness.
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