Erik Austin (Vail Resorts)
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In this episode of Marketing News Canada, Ted Lau interviews Erik Austin, Vice President of Vail Resorts.
Ted and Erik chat about Erik’s experience at Vail, scaling the brand and transforming Whistler into a global brand. He dives into his early entrepreneurial days in Mont Tremblant, starting a white water rafting business and goes on to the 2010 Vancouver Olympics. Erik discusses the process of E-commerce and reservations, including what has changed and what remains the same. They also share their favourite books to be trapped in a deserted ski cabin with.
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