Jason Feifer (Entrepreneur Magazine)

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On this episode of Marketing News Canada, Darian Kovacs interviews Jason Feifer, the Editor and Chief of Entrepreneur Magazine.

Jason believes that we are in a time of constant change, and many people’s instinct will be to resist it as people prefer comfort over change. However, Jason believes that the most successful people in the world do not see change as something to stop, they see it as an opportunity to embrace. His mission is to help people make the most of change. 

When it comes to pitching says Jason, he states that it is important you know who you are pitching to and what they care about. He says many people come to him with a long list of things that they believe he may care about when in reality he cares more to see a curated list of things that someone took time to narrow down.

Something very popular in writing is the making of lists. In many articles and blog posts, a list is the most effective way to structure it. Jason himself hates lists, however, he acknowledges that they are effective in grabbing readers' attention. He believes that the reason they are so effective is that they are simple and quick to read. Jason says that “lists are amazing for ad revenue.”​​ This is because you often have to pay for the full list after receiving a free preview.

Building a brand isn’t just for companies, states Jason, he believes that people are also their own brand. Part of the brand he has built on Instagram is posting motivational quotes. He has a journal where he writes quotes then takes a photo of it, then posts it on his social media for his friends and family to see. 

Jason says that, if you have a good idea, write it down, then try to adapt it to the style of the publication. Many publications have requirements such as how many words they allow and the topics that they will publish. For example, the Washington Post typically will not allow more than 700 words.

Jason discussed the topic of addiction with technology. He said people tend to easily throw around the term addiction and they claim they are addicted to their devices. However, when you talk to a psychologist about it, they would simply call it overuse. When people claim they are addicted to something, Jason believes that they develop learned helplessness. 

“When people overuse something it is often because they are dissatisfied,” states Jason. He said there was a time where he found himself overusing Twitter, and he looked back and realized it was the same time he was working at a job that he greatly disliked.

Jason’s knowledge on a variety of different topics makes him the ideal person to be the Editor and Chief of Entrepreneur Magazine. 

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Written by Zaniah Friesen

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