Darren Kinnaird (Crankworx)
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In this episode of Marketing News Canada, Ted Lau interviews Darren Kinnaird, the Managing Partner at Crankworx Events Inc.
Ted and Darren chat about Darren’s career, including how he became involved in Crankworx and is growing the event internationally. Darren shares his views on creating value and continuing to grow during a pandemic. The chat looks at the benefits of event and sponsorship marketing, as well as the various ways to integrate cultural diversity into Crankworx festivals.
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