Cornelius van Heerden (Google)
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In this episode of Marketing News Canada, Jyll Saskin Gales speaks to Cornelius van Heerden, Data Analytics Expert at Google.
Jyll and Cornelius speak about Cornelius’s career journey from South Africa to Canada, and how it led him to his current position at Google. They discuss the marketing capabilities of Google Cloud, including the future of AI in the creative and advertising industry! Cornelius shares the three major issues in marketing: measurement, figuring out your audience and value based-bidding.
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