Christine Scott (Doug and Partners)
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On this episode of Marketing News Canada, Ted Lau interviews Christine Scott, Managing Director at Doug and Partners.
Christine is an experienced Vice President, Integrated Marketing Communications, with a demonstrated history of working in the marketing and advertising industry. She has worked across all channels ensuring client objectives are met with internal accountability to agency and operational expertise.
Christine states that her origin story can be divided into two parts, her actual origin story and how she operates as a practitioner. She states that she was very fortunate growing up to have her parent's support, her dad's mentality was just "go in and learn". In her four years, she studied Philosophy, and that is when she discovered her passion for communication. She loves to communicate both through writing and verbally.
Part of the reason why Christine believes she is successful today as a BIPOC practitioner is her ability to build authentic relationships. She admits there have still been challenges due to the way she looks. She stated that in business meetings, it was made prominent that her hair should be worn straight, or back, but never her natural curls. People would often make comments that suits did not fit her the same due to her curves. On the daily, she feels that she does not fit in with the majority of the people in her industry.
Paying it forward is something that is something that is important to Christine. She is part of a Toronto based initiative called the “black talent initiative.” She said, “one of my biggest struggles as a woman of colour in this industry is how to navigate my way around the white supremacy, which I often also refer to as whiteness.”
When working in America, Christine said there was a more prominent black community. She said there were girls informing her about the best hair salons for ethnic hair, it gave her a sense of sisterhood. Being with other people of colour gave her the confidence she needed to further her marketing career.
She likes that younger people take advantage that being seen as racially diverse is seen as a positive, where it used to be seen as negative. This means change has been actualized. She said the younger generation also takes advantage of the available opportunities, this is not seen as a bad thing, Christine is simply just referring to the fact that she did not have as many opportunities available when she was younger due to being a woman and a person of colour.
Christine is dedicated to seeing change and making more opportunities available to women and people of colour. This dedication to seeing change and furthering diversity in the workplace is what makes her an excellent Managing Director at Doug and Partners.
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