Christina Summers (Roku)

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In this episode of Marketing News Canada, Daryl Louie interviews Christina Summers, Country Manager, Canada at Roku.

Daryl and Christina discuss the growth of Roku, now one of Canada’s top streaming services. Christina shares the streaming habits people have developed over the pandemic and how brands can advertise through streaming platforms to capture this audience. She also discusses advertising-Based Video on Demand services versus streaming-based video on-demand services.

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Kristina Covello Garcia (Hyundai)

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2nd Annual POCAM (People of Colour in Advertising & Marketing)