Christina Summers (Roku)
Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.
Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week Online Bootcamp.
Powered by RedCircle
In this episode of Marketing News Canada, Daryl Louie interviews Christina Summers, Country Manager, Canada at Roku.
Daryl and Christina discuss the growth of Roku, now one of Canada’s top streaming services. Christina shares the streaming habits people have developed over the pandemic and how brands can advertise through streaming platforms to capture this audience. She also discusses advertising-Based Video on Demand services versus streaming-based video on-demand services.
Sign up for the Marketing News Canada e-newsletter.
Follow Marketing News Canada:
Follow Daryl Louie:
Follow Christina Summers:
Sign Up for RedCircle! We are proud to use RedCircle for the distribution of our podcast. You can start your free trial today!