Anton Shulke (SEM Rush)

Mar. 30

On this episode of Marketing News Canada, Anton Shulke was interviewed. He is the Head of Influencer Marketing (SEO & PPC) at SEMrush.

Anton Shulke is a mathematician, and has experience in programming. Something that sets Anton apart from other employees at SEMrush is the fact that he works remotely, and not just due to COVID. When SEMrush reached out to Anton and wanted his expertise, he stated that he did not want to relocate. In a company of a few hundred employees, he was the first remote worker.

Although Anton sees advantages to working remotely such as being on your own schedule, there are some disadvantages. He said working for a large company is exciting, however he has met no more than 15 employees.

He used to host webinars, however he now just plays an organizing role. When asked how many webinars he has participated in, he said between two and three hundred. Anton stated that when hosting an effective webinar, it is important to keep in mind what your competitors are doing. Think of ideas that may set you apart and will drive traffic. This may include the uses of guests such as influencers.

A current trend to be mindful of is the reliance of having an online presence. Due to the current global pandemic people are spending a lot more time on the internet. There has been a huge spike in the amount of people viewing online webinars, but to ensure people keep watching yours, you must adapt your presentations. Gaining online attention is becoming more difficult than it was before.

Anton is educated on the use of search engine optimization and speaks about it in depth during the interview. SEMrush offers a search engine optimization program that is the first of its kind. It is an Academy program that gives insights on how to have your website rank higher on Google. As much as people would like to believe Google is predictable, it in fact is not. Anton believes there is no direct answer on what Google is doing, however, he believes Google does not like the practice of search engine optimization.

Anton is educated in many areas of marketing and mathematics. Using search engine optimization and other tools he is able to maximize the amount of attention a website receives. He is well spoken and engaging which makes him a capable and educational webinar host. He is a strong asset to the SEMrush team, even working remotely.

Follow Marketing News Canada:

Follow Darian Kovacs:

Follow Anton Shulke:

Twitter