VEVO Brings Its On-Demand App to Rogers Ignite TV SmartStream
The launch of Vevo’s app is a response to increasing Canadian demand for streaming music video content on connected TVs
Photo credit: Vevo
Vevo, the world’s leading music video network, today announced that its streaming app is now available to Rogers Ignite TV and Ignite SmartStream customers. Music lovers can enjoy their favourite music videos on demand from Vevo’s vast library through the Vevo app on their TVs. Rogers is the first telecommunications partner in Canada to join with Vevo to bring its new streaming app to more Canadians.
Vevo delivers music videos to fans worldwide whenever, wherever, and however they want to watch them, in line with its mission to maximize the commercial and promotional value of the music video. As fans continue to seek out and stream premium music video content on connected TVs (CTV), Vevo is expanding its over-the-top (OTT) distribution globally to meet this increasing consumer demand.
“We are excited to partner with Rogers, one of the leading technology and media companies in Canada,” said Rob Christensen, vice president, advanced television, Vevo. “The launch of the Vevo app on Ignite TV and Ignite SmartStream brings our exclusive content set to more audiences. In turn, we provide new advertising opportunities for achieving incremental reach in today’s hyper-connected world, especially with younger consumers and those not watching traditional broadcast TV.”
“With the launch of the Vevo app to Ignite TV and Ignite SmartStream, we are giving our customers more ways to experience the creative visuals of their favourite artists with access to premium music videos and live performances to enjoy from the comfort of their homes,” said Eric Bruno, senior vice president, 5G, content and connected home services, Rogers Communications. “We are proud to be Vevo’s first telecommunications partner in Canada to give our customers access to a unique musical experience.”
The Vevo catalogue is home to hundreds of thousands of high-quality music videos, including official releases, live performances, and original Vevo-produced content, including Official Live Performances by Ariana Grande, Justin Bieber and The Weeknd. In addition to accessing music videos, the Vevo app offers Ignite TV and Ignite SmartStream customers an interactive music video viewing experience, with search, like, and skip functions, as well as programming tailored to various events, themes, or moods.
Rogers’ Ignite TV and Ignite SmartStream offer Canadians the ability to watch their favourite streaming services and entertainment content, such as Vevo music videos, through one seamless, integrated platform. The Vevo app is accessible through the Ignite voice remote.
Vevo is the world's leading music video network, connecting an ever-growing global audience to high-quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.