Top 5 Digital Marketing Courses in Vancouver

If there is one thing we can count on in the world of digital, it is change. That means, to be at the top of our game, we need to constantly keep our finger on the pulse. Whether you need to level-up your skills to be considered for a new role or promotion, or whether you just want to keep up with the times, we've curated a list of the top five digital marketing courses for leveling up your online game.

1) BrainStation - Digital Marketing Certificate Course

Brainstation has a super comprehensive and popular digital marketing program that boasts over 100,000 professionals trained. Learn the tricks of the trade from renowned guest speakers including Leanne Gibson of Facebook and Michael Ayeoola of the marketing team for the New York Times. If you’re looking to dive into perfecting your marketing strategy, learn the ins-and-outs of social media for business, and understand tools for digital measurement and evaluation - this may just be the course for you.

*This course is currently being offered exclusively online due to Covid-19

Duration: 8 weeks
Cost: $3250
Must-knows: 50% of BrainStation’s students get their tuition funded by their employer - might be something to bring up if you’re currently employed in a digital marketing role!

2) Jelly Academy Digital Marketing & PR Courses

Jelly Academy is a digital marketing school located just 30 minutes outside Vancouver in the heart of picturesque Fort Langley. Perfect for those with limited experience in digital marketing and PR, or small companies that do not have an in-house marketing team, participants will gain an understanding of the foundations of social media, public relations, online search optimization, social media advertising and analytics. Jelly’s main course, the 6 Week Digital Marketing Bootcamp, is taught live, online & over zoom. Jelly Academy also offers a variety of other courses to help students hone in on specific skill sets and knowledge. *These courses are currently being offered exclusively online due to Covid-19. Jelly Academy currently operates 4 unique course options:

1) Jelly Academy 6 Week Digital Marketing Bootcamp: The Digital Marketing course covers 6 key areas of Digital marketing and PR. Sessions includes Social Media, Search Engine Optimization (SEO), Google Ads, Facebook & Instagram Ads, Google Analytics & Public Relations.

• Duration: 6 weeks

• Cost: $3,999

• Must-know: For help with tuition fees, check out their unique funding opportunities.

2) PR Marketing Specialist Course: This course is a foundational offering, in which students will develop a solid understanding of the most successful elements to an integrated communications strategy, including public relations and media relations strategy. This course will cover the fundamentals of a winning media relations campaign including how to create a plan, develop key messaging and target audiences, define success metrics, write core media relations tools, create an effective media list, and pitch the media.

• Duration: 6 weeks

• Cost: $3,999

• Must-know: For help with tuition fees, check out their unique funding opportunities.

3) Jelly Academy Masterclass: Access our ever-growing library of lessons taught by experts in the digital marketing, communications, public relations, and multimedia. With one subscription, you get access to the full library of videos, plus additional resources to kickstart your next learning journey.

• Duration: Subscription-based (1 year)

• Cost: $750 annually

• Must-know: These classes are pre-recorded and available to learn at your own rate

4) No-Code Website Building Course: This course is designed to give you the skills, experience and knowledge to start working on day one building websites as an employee of an agency, working freelance for multiple small businesses and/or to be able to manage and build the website for your own company.

• Duration: 3 weeks

• Cost: $1,000

• Must-know: Courses are pre-recorded and highlight WordPress, Squarespace, and Shopify.

3) BCIT - Social Media and Digital Marketing

British Columbia Institute of Technology’s Social Media and Digital Marketing program is offered at both their Burnaby and Vancouver locations, with some courses offered online. The six course-program will walk you through building an effective marketing strategy, utilizing email marketing within your marketing plan, as well as all things social media and content marketing. With this program, students set the pace. *

This course is currently being offered exclusively online due to Covid-19

Duration: 3 months, or go at your own pace.
Cost: $4,000
Must-know: Bonus! Courses taken through this program count as credits towards other part-time studies programs within BCIT’s Marketing Management program.

4) UFV Digital Marketing Microcredential

Luckily for you transit-reliant Vancouverites, this brand-new program from the University of the Fraser Valley (UFV) is being offered exclusively online. UFV has created a mix-and-match selection of micro-courses you can tailor to best suit your needs as a digital marketer. There are 15 courses to choose from on a range of subjects including: graphic design, presentation and pitches, social media content writing, and more.

Duration: Each micro-course has 3 scheduled sessions over the course of 2 weeks.
Cost: $50/ microcourse (that’s only $150 for three university credits!)
Must-know: If you’re interested in the graphic design components, ensure your computer can handle Adobe Creative Suite.

5) University Canada West - Certified Digital Marketing Professional

Become a Certified Digital Marketing Professional by attending University Canada West. The campus is located in two transit-friendly downtown Vancouver locations on Granville St. and West Pender St. The program covers: SEO techniques, Pay-Per-Click (PPC) advertising, creating a formal digital marketing plan, leveraging mobile marketing, and more!

*This course is currently being offered exclusively online due to Covid-19

Duration: 30 hours total, on your own time.
Cost: $2,500
Must-know: Every certification from the Digital Marketing Institute is backed by the Industry Advisory Council (IAC) which upholds the standard of digital marketing education.

No matter which course piques your interest, each one is going to give you fantastic insight into how to best utilize these digital tools for whatever your marketing needs may be.