This Week in Canadian Marketing – July 25, 2025: NLogic’s Big Launch, Nutella’s Sunrise Jars, and Ninja’s Ice Cream Pop-Up
“Whatever it is, the way you tell your story online can make all the difference.”
Welcome to this week’s roundup of Canadian marketing news. From ad-tech innovation and hyper-local brand storytelling to experiential activations and travel behavior shifts, here are five campaigns and moves making waves.
1. Nutella Canada Dazzles with “Savour the Beauty of Canada” Campaign
Nutella has launched its summer 2025 campaign with a visually rich and culturally localized approach. Six limited-edition jars featuring sunrise photography by Canadian creators are paired with regional breakfast recipes. The campaign includes:
City guides via Narcity highlighting top cafés and “sunrise spots” in Toronto and Montreal
Sponsored segments on Global News’ The Morning Show
Influencer content and user-generated engagement via “digital passport stamps”
Guided “Breakfast in the City” tours for creators and fans
Why it matters: This campaign shows how a CPG brand can go beyond the shelf by leaning into regional storytelling, creator partnerships, and immersive experiences that build cultural relevance.
2. Specsavers Canada Appoints Golin as PR Agency of Record
Golin Canada has been named public relations agency of record for Specsavers, expanding on its long-running partnership with Specsavers UK. The move supports Specsavers’ rapid growth in Canada, where the brand aims to serve one million patients by the end of 2025.
“We’re excited to collaborate...to tell our story and help bring to life our purpose of changing lives through better sight,” said Catherine Walsh, VP of Marketing and PR at Specsavers Canada.
Why it matters: This appointment signals a strategic communications push in Canada’s healthcare retail space, pairing earned media with brand expansion.
3. NLogic and AudienceProject Launch Canada’s First Cross-Platform Campaign Measurement Tool
NLogic and global measurement provider AudienceProject have teamed up to launch a tool that enables Canadian advertisers to measure deduplicated reach and frequency across digital platforms. The solution integrates with NLogic’s Video Planner and is powered by AudienceReport, used across Europe.
This collaboration is a stepping stone toward full cross-platform video measurement with linear TV, aligning with the upcoming launch of Numeris’ Video Audience Measurement (VAM) solution.
“This is not just a new tool—it’s a strategic move toward eliminating data and measurement silos,” said Sue Haas, President & COO of NLogic.
Why it matters: Canadian advertisers finally gain a scalable, independent solution for unified digital campaign measurement — with linear video next on the horizon.
4. Domestic Travel on the Rise as Canadians Embrace Local Exploration
With a noticeable shift in vacation behavior, more Canadians are choosing to travel within the country instead of heading abroad. Cities like Montreal, Ottawa, and Banff are seeing a tourism boost driven by a mix of patriotic sentiment and global travel caution.
This surge opens the door for destination marketers and Canadian brands to spotlight homegrown stories, landscapes, and experiences, especially those tied to food, heritage, and natural beauty.
Why it matters: As interest in local travel climbs, tourism boards and lifestyle brands can capitalize by doubling down on regional content, local creators, and experiential marketing.
5. Ninja Swirls Up Buzz with Retro-Inspired Queen West Takeover
To celebrate National Ice Cream Day, Ninja launched a full-on brand experience in Toronto’s Queen Street West, transforming its viral Ninja Swirl Creami machine into a two-day experiential event.
The activation included:
A retro ice cream parlour with photo-ready backdrops
A flavour collaboration with cult-fave Ruru Baked (Mango Greek Yogurt + Thai Green Tea)
Live product demos where guests made their own custom swirls
Strategic influencer previews and QR-linked recipe cards
Designed and produced by Taste Media
“This activation was important for SharkNinja to really demonstrate what is possible with our new Ninja Swirl by Creami machine,” said Jennifer Robert, Senior Manager of PR and Partnerships.
Why it matters: This is a textbook example of experiential + social-first marketing done right — combining IRL engagement, online amplification, and product trial in a playful, memorable format.
That’s a Wrap
From brand storytelling and agency wins to ad-tech innovation and travel trends, this week’s updates offer a snapshot of how Canada’s marketing landscape is transforming in real time.
Want your campaign featured in a future roundup? Send us your news and press drops to news@socialnext.ca and don’t forget to subscribe to the MNC newsletter for your weekly dose of Canadian marketing insights.
