The Globe and Mail launches the 2022 Canadian Young Lions Competition
The search for the best young advertising and creative stars in Canada has begun. The Globe and Mail launched the 2022 Canadian Young Lions Competition in January and registration for the competition closes soon on February 21, 2022, at 11:59 PM ET.
The competition is open to Canadian advertising and marketing professionals who are age 31 and younger and employed in the industry. They register in teams of two in one of five categories: Print, Film, Digital, Media, or Marketers.
Over the weekend of February 26 to February 28, 2022, entrants receive a brief and must complete the challenge for their respective category within a 24- or 48-hour time period. The Gold-winning teams will be announced at the annual CMDC Summit in April and they will then go on to compete in the virtual Global Young Lions Competition against some of the most creative teams from all over the world.
In addition to being crowned as Canada’s best, Gold-winning teams also win a trip to Cannes, France, to attend the five-day International Cannes Lions Festival of Creativity from June 20 to 24, 2022, the largest gathering in the creative marketing community. Should travel restrictions still be in place Gold-winning teams can decide to take a cash prize of $5,000.00 per winning team instead of the trip to Cannes.
As the Competition Sponsor, The Globe and Mail awards a prize per Gold-winning team, which includes registration fees for the virtual Global Young Lions Competition, delegate passes to the Cannes Lions Festival of Creativity, and the cost of flights and accommodation.
Competition entries for the 2022 Cannes Young Lions Competitions are judged by an esteemed panel of industry leaders, led by returning jury chairs Mary Maddever, EVP, Editorial Director, Brunico Communications (Print/Digital/Film), Cathy Collier, CEO, OMD Canada (Media) and Susan Irving, CMO, Kruger Products L.P. (Marketers). To view the profiles of this year’s competition judges, visit https://globeandmailyounglions.ca/jury/.
To learn more about the 2022 Young Lions Competition visit the official website.
About the Young Lions Competition: The Globe and Mail has been the official Canadian representative of the Cannes Lions International Festival of Creativity since 2005, hosting the Canadian Young Lions competitions since 2007 and the Marketers competition since 2012.
Strategy Magazine, Association of Canadian Advertisers (ACA), and the Canadian Media Directors’ Council (CMDC) also support the competitions as partners of the Canadian Cannes Program.
About the 68th Cannes Lions International Festival of Creativity: Cannes Lions International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions Entertainment. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, entries from all over the world are showcased and judged at the Festival.
About The Globe and Mail: The Globe and Mail is Canada’s foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844. With our award-winning coverage of business, politics and national affairs, The Globe and Mail newspaper reaches 6.5 million readers every week in our print or digital formats, and Report on Business magazine reaches 1.8 million readers in print and digital every issue. Our investment in innovative data science means that as the world continues to change, so does The Globe. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family.