The Best Marketing Books by Canadian Authors
There are hundreds, if not thousands of marketing books out there. But how many of those are the richest, most informative, and written by Canadians? Many of these books are packed with an overwhelming amount of information that can be difficult to comprehend. This article contains books written by Canadian authors that are captivating, but still informative.
UnMarketing: Stop Marketing. Start Engaging by Scott Stratten:
Scott Stratten is a leading expert in viral and social marketing. This book focuses on bringing a modern approach to marketing. UnMarketing shows you how to unlearn the old ways and consistently attract and engage with the right customers. This book contains information such as:
How to create a mindset and systematic approach when it comes to integrating a modern strategy into your current marketing techniques.
How to use a Pull and Stay method rather than Push and Pull
Redefining marketing as all points of engagement between a company and its audience
The Tipping Point by Malcolm Gladwell:
The Tipping Point is that magic moment when an idea, trend, or social behaviour crosses a threshold, tips, and spreads like wildfire. Similar to one stylish person starting a fashion trend or one person with the flu starting an epidemic, it all only takes one individual.
Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children’s television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world’s greatest salesman to show how to start and sustain social epidemics.
Think. Do. Say by Ron Tite :
Experienced marketing professional and podcast host, Ron Tite, is an excellent writer and thought provoker., In this book, he looks at how great people and great organizations succeed in this busy, busy world based on:
What they think: The purpose behind the person or company.
What they do: How they behave to reinforce the purpose.
What they say: How they talk about what they believe and how they act.
When everyone in an organization thinks, does, and says what the organization thinks, says, and does, you achieve Total Organizational Alignment and create Positive Organizational Momentum. When someone goes against the way the organization is currently run, an integrity gap between what’s promised and what is delivered occurs with Negative Organizational Momentum and the result.
Think. Do. Say is not just the first business book in history to not mention Apple, but it is a guide to making good things happen within your organization. Filled with insightful information and humour, Canadian Author Ron Tite made a useful book for all marketers.
This I know: Marketing Lessons from Under the Influence by Terry O’Reilly:
Over the past 13 years on CBC Radio, Terry has covered countless marketing topics, from the origins of modern marketing to how the advertising industry invented the happy housewife. Hidden in this large variety of topics, is great marketing advice. Whether your company is new or old, whether you sell a product or service, This I Know: Marketing Under the Influence, is a collection of marketing epiphanies to help companies outsmart their competitors, not outspend them. This is a book for all the small to medium-sized businesses that cannot afford a high-priced advertising agency.
Canadian authors, and marketers for that matter, are both talented and informative. Canadian Authors, Malcolm Gladwell, Scott Stratten, Ron Tite, and Terry O'Reilly do an amazing job at informing their readers about important marketing concepts.