IT’S A WEIRD TIME IN SOCIAL MEDIA

The only constant, as the say, is change – but this is getting ridiculous.

Just a year ago it seemed that the biggest adaptation we’d all have to make was the growth of TikTok and the shift to Reels-style video content.

Now, TikTok and Reels are still very much a thing; Twitter is melting down; Meta has launched an alternative called Threads that 100 million+ people signed up for, but no one seems to know what to do with it; and Canadian news organizations are getting shut out of their accounts.

WELCOME TO THE THREADS ERA

It’s fair to say that Meta’s Threads launch has been a success. The head of Instagram, Adam Mosseri, Threaded that the network had already crossed 100 million users on Sunday, just 5 days after its launch.

That makes Threads the fastest growing app in history, by a lot.

For context, it took Twitter 5 years to hit that same number. Although that’s a bit of a cheap shot because Twitter launched in a very different time and had to literally teach people how to post a social media update.