Spotify Ads Just Got a Big Global Boost: Amazon DSP + Yahoo DSP
It’s been a massive week for Spotify advertising in Canada. In just two days, both Amazon DSP (globally) and Yahoo DSP (globally, with big implications for Canada) announced integrations that open up Spotify’s premium music and podcast inventory to programmatic buyers.
For Canadian marketers, this isn’t just another set of press releases, it’s a clear signal that programmatic audio advertising is moving centre stage.
Amazon + Spotify: Global Scale (Canada Included)
On October 1, Amazon Ads and Spotify announced a global integration. Advertisers can now buy Spotify audio and video ads through Amazon DSP, alongside Amazon’s Connected TV inventory.
What it means:
Scale → access Spotify’s 696M+ global users (including Canada).
Smarter targeting → combine Amazon’s shopping, browsing, and streaming signals with Spotify audiences.
Better measurement → track campaigns from first listen to final purchase, all in one platform.
Yahoo + Spotify: Global Access, Local Relevance
One day later, on October 2, Yahoo DSP rolled out access to Spotify’s music and podcast supply for advertisers worldwide.
Highlights:
Dynamic audio ads that shift in real time based on location, time of day, or even the weather.
Identity-based targeting through Yahoo ConnectID (stronger reach without cookies).
Early results: campaigns saw 70% higher conversions and nearly 90% lower CPAs.
Jon Finnie, VP International Sales at Yahoo, summed it up:
“Listeners around the world are increasingly turning to audio as a format … this integration helps brands show up where audiences are listening, in environments that are trusted and personal.”
Why Canadian Marketers Should Care
Streaming audio is booming here: nearly 4 in 5 Canadian adults listen to online audio weekly, and Spotify is one of the most popular platforms. With Amazon DSP offering global scale and Yahoo DSP extending that access with advanced targeting tools, Canadian advertisers now have more ways to:
Reach engaged listeners during commutes, workouts, or hands-free moments at home.
Deliver personalized, context-aware audio ads that actually resonate.
Plan and measure campaigns more effectively across multiple channels.
So What Should You Do Next?
Marketers, here are a few quick takeaways:
If you haven’t tested programmatic audio ads in Canada, now’s the time.
Use Amazon DSP if you need scale and cross-channel integration.
Explore Yahoo DSP if you want global access with strong targeting and personalization.
Keep an eye on the competition — with Spotify inventory opening up, expect other platforms to make moves.
The bottom line: digital audio ads in Canada aren’t just background noise anymore. With Spotify’s partnerships, programmatic audio is ready to take centre stage.
